Sample SMS Message and Related Information for Service Cloud

Sample SMS Message

For mixed or low-volume mixed use cases, provide sample messages for each sub use case. Marketing use cases require two sample use cases.

Sample SMS Message 1: Hey <name>, be the first to check out our latest holiday sale and get 30% OFF on everything: https://sfdc.co/VWXYZ

Sample SMS Message 2: Hi <name>, let's celebrate your birthday together! 40% OFF on ALL accessories just for you: https://sfdc.co/VWXYZ

Opt-in Flow Details

Describe how the opt-in experience for the subscriber takes place. If you use multiple opt-in methods, describe each separate interaction, including details on your call to action, messaging frequency, and a notice that messaging and data rates may apply. Web opt-in requires an image of the URL or link. Verbal opt-in requires a sample script.

All Opt-In Keywords and Confirmation Messages

Define the keywords that prompt the opt-in flow. Your opt-in confirmation message must include this information.

• Brand name
• Confirmation of opt-in to a recurring message campaign
• Instructions on receiving help (including a help keyword)
• Instructions on opting out (including a stop keyword)
• A notice that message and data rates may apply
• Information on messaging frequency

All Opt-Out Keywords and Confirmation Messages

Some keywords are included by default, such as STOP, QUIT, CANCEL, END, and UNSUBSCRIBE. You can add keywords that allow your subscribers to stop receiving messages. Any subscriber who sends one of these keywords is removed from the campaign and receives no further messages. The opt-out keyword response message sends when someone opts out. The text must include the brand name and confirmation that no further messages will be sent.

All Help Keywords and Confirmation Messages

Some keywords are included by default, including HELP, that prompt the send of a help message when received. You can also add keywords that allow your subscribers to receive help messages, such as INFO. The help response message must have information to help subscribers or provide contact information for assistance. This message must include a brand name and a point of contact, such as a URL, phone number, or email address. You must also add opt-out language, frequency of messaging, and a notice that message and data rates may apply. Canadian campaigns must include the French keywords ARRET and AIDE. The INFO keyword must also include information in English and French.

Shared Terms, Conditions, and Privacy Policy URL

This link must include language indicating that the end user’s personal information won’t be shared or sold to third parties for marketing purposes. You can’t hide consent for marketing messaging in shared terms and conditions or privacy policies. SMS opt-in consent is never shared with third-party companies. SMS consent can’t be purchased or shared from third-party companies. Consult with your company's legal team to ensure your regulatory compliance.

Sample Brand and Campaign Requests

Use these examples to plan your brand and campaign requests before you begin the request process. You only have 30 minutes to complete the request, so we recommend that you gather all necessary information and copy that information into the form.

Brand Request

• Street Address: 123 Example Street
• City: San Francisco
• State: CA
• ZIP Code: 94069
• Country: United States
• Brand Website: https://www.example.com
• Support Email Address: support@example.com
• Support Phone Number: (800) 555-5555
• Brand Relationship: No business history
• Company Name: Northern Trail Outfitters
• SMS Brand Name: Glacier
• Country of Registration: United States
• Organization: Publicly Traded Company
• Website: https://www.northerntrailoutfitters.com
• EIN or Tax ID: XXXXXXXXX
• EIN Country of Origin: United States
• Industry: Retail
• Stock Symbol: NTOT
• Stock Exchange Name: NYSE

Campaign Request

• Brand: Glacier
• Description: This campaign shares discount coupons with subscribers
• Use Case: Marketing
• Sub Use Case: Discount Coupons
• Industry: Retail
• Sample SMS Messages:
  • Hey <name>, be the first to check out our latest holiday sale and get 30% OFF on everything: https://sfdc.co/VWXYZ
  • Hi <name>, let's celebrate your birthday together! 40% OFF on ALL accessories just for you: https://sfdc.co/VWXYZ
• Subscriber Opt-In: Yes
• Subscriber Opt-Out: Yes
• Subscriber Help: Yes
• More than 50 numbers required: No
• Direct Lending or Loan Arrangement: No
• Embedded Link: Yes
• Embedded Phone Number: No
• Age-Restricted Content: No
• Opt-in Options: Keywords, Web, Other
• Opt-in Flow Data: Consumers can opt in to our marketing promotion program either by texting JOIN to our phone number or by filling in the subscription form and providing us with their mobile number via our website https://www.northerntrailoutfitters.com/signup. The message frequency to the users will vary.
• Opt-in Keywords: JOIN
• Opt-in Confirmation Message: Glacier: Thanks for subscribing to our latest offers. Msg Frequency varies. Msg&data rates may apply. Reply HELP for help, STOP to cancel
• Shared Terms, Conditions, and Privacy Policy URL: https://www.northerntrailoutfitters.com/privacy
• US Opt-out Keywords: STOP, QUIT, CANCEL, END, UNSUBSCRIBE
• CA Opt-out Keywords: ARRET
• Opt-out Message: Glacier: You have been unsubscribed and will receive no more messages. Reply with “JOIN” to subscribe back.
• US Help Keywords: HELP, INFO
• CA Help Keywords: AIDE
• US Help Message: Glacier: For help, contact: www.northerntrailoutfitters.com. 2msgs/mth. StdMsg&DataRatesApply. Text STOP to cancel.
• CA Help Message: Glacier: Pour de l'aide, contactez: www.northerntrailoutfitters.com [EN]. 2msgs/mth. FraisStdDeMsgs&DonnéesS'appl. Répondez ARRET pour annuler.
• US and CA Info Message: Glacier: For help, contact: www.northerntrailoutfitters.com. | Glacier: Pour de l'aide, contactez: www.northerntrailoutfitters [EN].
• US STOP Messages
  • For subscription services - Glacier: You will no longer receive any further messages
  • For non-subscription services - Glacier: This is not a subscription service
• CA STOP Messages
  • For subscription services - Glacier: Vous ne recevrez plus de messages
  • For non-subscription services - Glacier: Ce n'est pas un service d'abonnement