Create a Placeholder App with Privacy Questions and Age Ratings

Create a placeholder app in your App Store Connect account.

Important Apple has introduced new requirements for some content rights information, including more granular age ratings and new ratings questions. You must update your age ratings and answer the new questions by January 26, 2026, in order to continue submitting app updates. These requirements are also enforced for apps that are privately distributed.

1. Click My Apps.
2. Click +, then New App.
3. Set the platform to iOS, and fill out the required fields.
   1. Fill out the App Name, which must match the name entered in the App Store Name field in the metadata form.
   2. Set the Primary Language to the same language that you entered in the Mobile Publisher submission.
   3. Select the value in the Store Identifier field presented in Mobile Publisher as the Bundle ID.
   4. Enter Salesforce-MM-DD-YYYY for the SKU.
      An example for Salesforce-MM-DD-YYYY is Salesforce-07-01-2020.
4. For the User Access, select Full Access.
5. Click Create.
6. Select the placeholder app that you created.
7. In the sidebar, select App Privacy.
8. Click Get Started.
9. Specify data that your app collects from your company or from your third-party partners.
   To learn more about the baseline disclosures for your Experience Cloud Mobile Publisher iOS app, see App Privacy - Experience Cloud App.
   To learn about the baseline disclosures for your Salesforce Mobile Publisher iOS app, see App Privacy - Salesforce App.
10. After you answer the app questions, click Publish in the top-right corner of the privacy page.
11. In the Distribution tab, select the App Information section.
12. Select Edit next to App Age Ratings and answer all the seven steps listed. Generally, the default answer is No to most of the questions, but your app’s needs can be different. We recommend you pay special attention to the Capabilities and the Wellness or Medical sections.
13. Select Done.