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Permission Passes

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Permission Passes

A permission pass is a one-time email you send to prospects on an out-of-date list. Recipients who click an opt-in link are added back to your list. You can use a permission pass one time per list. Never use a permission pass on a purchased list.

Required Editions

Available in: All Account Engagement Editions
  • Use Forms for a Permission Pass
    Set up a custom opt-in field for a new form that you share with prospects. Send an email with a link to the form, and then run an automation rule to remove prospects who don’t opt in.
  • Use Custom Redirects for a Permission Pass
    You can create a landing page for permission pass recipients and set up a redirect that tracks when your prospects visit. Then use an automation rule to clean your list.
 
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