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Einstein and Data Usage
Einstein intelligence is built on data. As an Einstein customer, it’s important for you to know what data is being used in your Einstein products. Click on each product to see the data usage for all features in Commerce Cloud, Lightning Platform, Marketing Cloud Account Engagement, Marketing Cloud Growth, Salesforce Personalization, Sales Cloud, Service Cloud, Tableau Generative AI, and Slack AI.
These pages list the customer data that is submitted to our services by the customer, as defined in our Main Services Agreement (MSA), and which features use global models trained on that customer data. Global Models are models that look for aggregated trends across multiple Salesforce customers. If an Einstein feature uses global models, you can choose to opt-out of them.
- Einstein and Data Usage in Agentforce
- Einstein and Data Usage in Commerce Cloud
- Einstein and Data Usage in Data Cloud
- Einstein and Data Usage in Industries Products
- Einstein and Data Usage in Lightning Platform
- Einstein and Data Usage in Marketing Cloud Account Engagement
- Einstein and Data Usage in Marketing Cloud Engagement
- Einstein and Data Usage in Marketing Cloud
- Agents and Data Usage in Personalization
- Einstein and Data Usage in Sales Cloud
- Einstein and Data Usage in Service Cloud
- Tableau Generative AI and Data Usage
For Slack AI, review the Slack Privacy Principles page to learn about how Slack AI may use Customer Data. Customers control whether their data contributes to global models. Contact us using the process on our Privacy Principles page to manage how your data is used.

