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Einstein Features and Data Usage in Salesforce and Lightning Platform
As an Einstein customer, it’s important for you to know what data is being used in Lightning Platform Einstein features. This table lists the data that is used by each feature.
The table lists the customer data that’s submitted by the customer to Salesforce services as defined in the Main Services Agreement (MSA). The table also indicates which features use global models trained on customer data. These models look for aggregated trends across multiple Salesforce customers. If an Einstein feature uses a global model, the customer can opt out of the global model and have control over whether their data contributes to global models. For more information on how to control how your data is used, see Manage Salesforce Access to Customer Data.
| Product | Feature | Customer Data and salesforce objects used | usage data used | global model used |
|---|---|---|---|---|
| Einstein for Platform | Prompt Builder | Any selected by template author | N/A | No |
| Einstein for Flow | Custom objects and custom fields | N/A | No | |
| Einstein Predictions | Einstein Prediction Builder | Data selected by customer | N/A | No |
| Einstein Recommendation Builder | Data selected by customer | N/A | No | |
| Einstein Search | Einstein AI-Generated Search Answers | Knowledge | Knowledge search terms, knowledge search results (record IDs, query and document matching metadata), and knowledge article metadata. | No |
| Einstein Search | N/A | Search terms, search results (record IDs, query and document matching metadata, and user-MRU and document matching metadata), and org metadata. See How Does Einstein Search Use My Data. | Yes | |
| Einstein Search for Knowledge | N/A | Knowledge search terms, knowledge search results (record IDs, query and document matching metadata, and user-MRU and document matching metadata), and knowledge article metadata. See Enable Einstein Search for Knowledge. | Yes | |
| Einstein Vision and Language | Einstein Image Classification | Data selected by customer | N/A | No |
| Einstein Intent | Data selected by customer | N/A | No | |
| Einstein Object Detection | Data selected by customer | N/A | No | |
| Einstein OCR | Model is pre-trained. Customer data isn’t used. | N/A | No | |
| Einstein Sentiment | Model is pre-trained. Customer data isn’t used. | N/A | No |

