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Identify Your Users and Manage Access
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            Create a Business Account for Self-Registration

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            3. Identify Your Users and Manage Access

            Create a Business Account for Self-Registration

            If you want to save your new users as part of an organization, create a business account. When users self-register, they're added as contacts to the business account associated with their company.

            Required Editions

            Available in: both Salesforce Classic and Lightning Experience
            Available in: Professional, Enterprise, Unlimited, and Developer Editions
            User Permissions Needed
            To access Experience Workspaces:
            • Access Site Management OR Manage Sites OR Create and Set Up Sites
            • AND is a member of the site
            To create and edit Visualforce pages: Customize Application
            To edit Apex classes:
            • Author Apex
            • AND Customize Application
            1. From the App Launcher, enter Accounts, then select Accounts.
            2. Click New.
            3. Add a name for the account.
            4. Fill out the remaining fields as needed. For guidance on filling out business account fields, visit Account Fields in Salesforce Help.

            To learn more about managing and creating accounts, visit these resources.

             
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            Salesforce Help | Article