Enable SEO for Omniscripts

Make Omniscripts in Communities appear in online searches by enabling SEO.

SEO Omniscripts store the state of an Omniscript in the URL by setting the c__step parameter to the name of an active Step automatically. Direct users to a specific step in the Omniscript by setting the c__step parameter in SEO URLs to a Step name in the Omniscript. Refreshing the page does not cause the Omniscript to begin at the first Step because the Step is stored in the c__step parameter. Include additional parameters to store the state of elements, insert data into the Omniscript's data JSON, prefill elements, or conditionally fire Omniscript Actions. Storing the state enables a user to navigate to previous or next steps using their browser's back and forward buttons.

• See Set Up SEO for Your Community (Salesforce Documentation).

• Review SEO Best Practices and Considerations for Guest Users (Salesforce Documentation).

Note

SEO is automatically disabled when running inline Omniscripts.

1. In the Omniscript's Setup section, select Enable SEO. The Omniscript automatically adds the c__step parameter in the URL to store the state of a Step.
2. Store the state of elements in your Omniscript, prefill elements, or pass data into the Omniscript's data JSON using additional URL parameters.
   1. In the Additional SEO URL Parameters field, enter a parameter with the prefix c__. When storing an element's state or prefilling an element, use the name of the element as your parameter. For example, the parameter for an element named Text1 is c__Text1.
   2. Set the parameter equal to an element in the Omniscript using merge field syntax or a static value. If there is more than one parameter present, separate the parameters with an & symbol.
      See Access Omniscript Data JSON with Merge Fields.
      For example, to store the state of the Text1 element, set the c__Text1 parameter equal to %Text1%.
3. Activate the Omniscript, and add it to a Community.
   See Add Your Omniscript to a Lightning Page and Add Your Omniscript to an Experience Cloud Page.
4. Grant guest user access in your Community.
   See Create Sharing Rules for Guest Users.
5. Add the Omniscript URL to the Community's sitemap.xml file.
   See Set Up SEO for Your Community.
6. Use a search engine, such as Google, to test the SEO functionality.
7. Test the Omniscript's forward and backward navigation using a browser's forward and back buttons.