Add Google Tag Manager Data to the Example Omniscript Steps

The Messaging Framework of each step stores the product data that’s sent to Google Analytics Ecommerce and the Google Tag Manager.

1. Click the Step element.
2. In the Properties pane, click Properties to display the Step element properties.
3. Expand the Messaging Framework section.
4. Make sure the Window postMessage, Pub/Sub, and Session Storage boxes are checked.
5. Under Message, add a Key/Value pair with eventAction as the key. The value depends on the Step element you're editing:

   Step Element	Value of eventAction Key
   Select Device	view_item_list
   View Quote	select_item
   View Cart	add_to_cart
   Review Cart	begin_checkout
   Shipping Address	add_shipping_info
   Provide Payment	add_payment_info
   Generate Receipt	purchase

6. Add a Key/Value pair with transID as the key. You can leave the value blank for all the steps except the Generate Receipt step. For that step, you can use any value. For example, you can use a timestamp.
   If your Google Analytics configuration processes all events in the same way, all events require the same parameters, even if some events don't use them.
7. Add a Message Key/Value pair with products as the key, and leave the value blank.
8. Click Edit Properties as JSON.
9. Replace the empty quotes after the products node with one of these JSON arrays. Make sure a colon precedes the opening bracket and a closing brace follows the closing bracket.

   For the Select Device step, use this JSON array:

   [
     {
       "item_name": "Apple iPhone 7",
       "item_brand": "Apple",
       "item_category": "Mobile",
       "item_variant": "Black",
       "price": 699,
       "quantity": 1
     },
     {
       "item_name": "Apple iPhone 8",
       "item_brand": "Apple",
       "item_category": "Mobile",
       "item_variant": "Black",
       "price": 699,
       "quantity": 1
     },
     {
       "item_name": "Apple iPhone X",
       "item_brand": "Apple",
       "item_category": "Mobile",
       "item_variant": "Black",
       "price": 699,
       "quantity": 1
     },
     {
       "item_name": "Apple iPhone 11",
       "item_brand": "Apple",
       "item_category": "Mobile",
       "item_variant": "Black",
       "price": 699,
       "quantity": 1
     },
     {
       "item_name": "Apple iPhone XR",
       "item_brand": "Apple",
       "item_category": "Mobile",
       "item_variant": "Black",
       "price": 699,
       "quantity": 1
     }
   ]

   For all other steps, use this JSON array:

   [
     {
       "item_name": "%DeviceName%",
       "item_brand": "Apple",
       "item_category": "Mobile",
       "item_variant": "Black",
       "price": 699,
       "quantity": 1
     }
   ]

10. Click Close JSON Editor.