Setting Up Third-Party Tracking and Event Types

An External Tracking Definition specifies a third-party analytics account and tag manager that the OmniAnalytics tracking data is sent to. External Tracking Event Types specify data formats for specific events.

Note

You can export and import External Tracking Configuration and External Tracking Event Type objects as DataPacks. The corresponding Omniscripts and Flexcards aren’t included.

Before You Begin

• Complete the Configure Internal OmniAnalytics.
• Configure the third-party analytics account and tag manager. See the Google Analytics and Google Tag Manager documentation.
• See the Adding Ecommerce Data to the Example Omniscript for OmniAnalytics.

1. Create an External Tracking Configuration
   Third-party analytics vendors require an External Tracking Configuration in addition to a Tracking Group. The steps in this task are for Google Analytics.
2. Create Omniscript Event Types
   External Tracking Event Types arrange Omniscript data in the format that a third-party analytics provider expects. The steps in this task are for Google Analytics and Google Tag Manager Ecommerce.
3. Create Flexcard Event Types
   External Tracking Event Types arrange Flexcard data in the format that a third-party analytics provider expects. The steps in this task are for Google Analytics Ecommerce.
4. Create Inclusion Rules for Event Types
   Add an Inclusion Rule to an External Tracking Event Type to determine whether the event is sent to a third-party analytics vendor.
5. Connect the Tracking Group and External Tracking Configuration
   You can edit a Tracking Group to send its data to a third-party analytics provider without changing the components that the group includes.