Marketing Cloud - Classic Content Retirement

The Marketing Cloud's Classic Content feature retirement was announced on October 18, 2020, and officially retired on April 24, 2023. Email and Content can only be created, edited, and viewed using Content Builder after April 24, 2023. Content Builder is our latest email content creation tool, initially offered in 2016, and includes enhanced functionality not available in Classic Content creation tools.

Why are Classic Content tools retiring?

Classic Content tools are retired and shifted customers to the expanded functionality of Content Builder. Content Builder is our standard for content creation, offering more security, functionality, and flexibility.

What is included in this retirement?

The features below are no longer available. We’ve also included a User Interface reference within the parenthesis to help identify where each feature is used:
 

• Access to Classic Content (“Use Classic Content” link on the Content Tab)
  • No access to classic emails, templates, content areas
  • No access to Portfolio
• Recent Email view (“Emails” button on Recent Items on the Overview Page)
• Access to Portfolio 
• Select Classic Email for Sending from:
  • Email Studio Triggered Sends
  • Email Studio User Initiated Send Definitions
  • Journey Builder Email Activity
  • Automation Studio Activity
  • A/B Testing
• Select a Classic Email for Double Opt-In List
• Assign a Welcome Email to a List
• Use Library Content Header / Footer for a Delivery Profile
• Import Classic Content into Content Builder (“Import from Classic” button in Content Builder)

What isn’t included in this retirement?

The following features weren't impacted: 
 

• SOAP API access to Classic Content - API routes will continue to function
• Currently running Automations - when a user edits an Email Activity, a Content Builder email will need to be selected
• Currently running Triggered Sends - when a user edits a Triggered Send Definition, a Content Builder email will need to be selected

What should you do?

If you aren’t already using Content Builder, follow this article to get started with Content Builder.

Where can I get more information?

If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements.

To read about the Salesforce approach to retirements, read our Product & Feature Retirement Philosophy.