Marketing Cloud My Data Feature Retirement

Salesforce retired The My Data feature with the Summer ’22 release. My Data is a Marketing Cloud Email Studio feature that uses data extracts to export subscriber-level data for offline analysis. We recommended that you use Automation Studio for data extracts.

What did this change mean for me? 

My Data was accessible within the Email Studio - Tracking Page and was retired with the Summer ’22 release. To extract subscriber-level data, we recommended that you use Automation Studio.

What action can I take? 

My Data includes two data extracts–one that accesses subscriber-level data and the other that accesses aggregated campaign performance data.  

For the subscriber-level data extract, the customer should leverage Automation Studio’s Data Extract Activity and select the Standard Tracking Extract. Review these steps to transition from using My Data to the Standard Tracking Extract within Automation Studio.
 

1. Audit all existing Subscriber-level Data Extracts that are scheduled within My Data.
2. Navigate to Automation Studio.
3. Create a Data Extract Activity for each active Data Extract within My Data and select the Standard Tracking Extract.
4. Create an Automation for each active Data Extract Activity, and then schedule each automation with the schedules that you audited from My Data.

For the aggregated campaign performance data, the customer should leverage Analytics Builder’s Account Sending Summary or Recent Email Sending Summary Reports by following these steps:

1. Audit all existing aggregate campaign performance Data Extracts scheduled within My Data.
2. Navigate to Analytics Builder.
3. Select the Account Sending Summary or Recent Email Sending Summary Reports and select Run.
4. The user can create these reports ad-hoc, or have them scheduled to be delivered as a download, email, or FTP.

For more information about Standard Tracking Extract configuration, refer to Salesforce Help Page.

What happens if I didn’t take action?

The My Data feature was no longer available starting in Summer ’22, and you needed to use the Automation Studio and Analytics Builder features for data extracts.

How do I identify affected users? 

All Marketing Cloud administrators associated with the Marketing Cloud account had access to the My Data feature.

If you have more questions, open a case with Support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirement.

To read about the Salesforce approach to retiring, read our Product & Feature Retirement Philosophy.