Personalization Account Profiles Retirement

Salesforce is retiring Marketing Cloud Personalization - Account Profiles on August 1, 2024. This product is being retired effective August 1, 2024. We regret any inconvenience this may cause, however, this decision was necessary due to the uncertain and quickly evolving global regulatory environment. 

How am I affected by this change?

After this retirement you will not be able to view accounts, create Personalization segments, or create Campaign targeting rules leveraging this firmographic data.

Do I need to take any action?

Review your Account Profile usage and export any Account Segments for analytic purposes before the retirement date.

What will happen to my existing subscription? 

Please contact your Account Executive if you have questions about your existing subscription.

What alternatives do I have for this capability in Salesforce? 

Unfortunately, there are no comprehensive alternatives for this functionality. 

If enrolled in a Salesforce Partner Program, can I continue using Marketing Cloud Personalization - Account Profiles as a Program Benefit after August 1, 2024?

No. Salesforce will remove Marketing Cloud Personalization - Account Profiles as a Program Benefit on August 1, 2024. If you have questions about Program Benefits, please log a case with Partner Community. 

If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements.

For more information about Salesforce’s approach to retiring products and features, read our Product & Feature Retirement Philosophy.