Marketing Cloud Advanced Cross Channel Accredited Professional Exam Guide

About the Marketing Cloud Advanced Cross Channel Accredited Professional Exam
Audience Description: Marketing Cloud Advanced Cross Channel Accredited Professional
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources
Salesforce Certification Candidate Code of Conduct
Maintaining Your Salesforce Certification

About the Marketing Cloud Advanced Cross Channel Accredited Professional Exam

The Marketing Cloud Advanced Cross Channel Accredited Professional Exam is designed for individuals with the knowledge, skills, and experience in key Marketing Cloud Cross Channel topics. This exam is for those who want to show how they consult on the capabilities, features, value, and best practices in implementing a solution that meets customer requirements.

Audience Description: Marketing Cloud Advanced Cross Channel Accredited Professional

Accredited Professional exams are intended for Salesforce Partners with access to the Partner Learning Camp training and Partner Community.

The Marketing Cloud Advanced Cross Channel Accredited Professional generally requires a minimum of 1 year of experience and advanced consultative skills with Marketing Cloud, including:

Identify typical use cases of journey development with multiple channels
Define key product terminology
Explain how data flows in and out of each studio
Define the core components of a standard implementation for mobile SMS
Define the core components of a standard implementation for mobile Push
Define the core components of a standard implementation for Distributed Marketing
Define the core components of a standard implementation for Social Studio
Define the differences in Engaging, Publishing and Analyzing tactics within Social Studio
List the social channels available and the extent which one can engage in each
Define the Social Studio roles
Explain how to best utilize dashboards for executive and campaign reporting
Explain licensing options for Distributed Marketing
Explain how Distributed Marketing builds cross channel communications
Define best practices for Journey Builder data management
Define how journey orchestration strategy around various cross channel offerings
Explain trigger scenarios
Define the different type of triggers
Explain the different types of Marketing Cloud Einstein capabilities, including where and how they should be used
Explain how the Marketing Cloud Einstein components should be configured and dependencies

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Marketing Cloud Advanced Cross Channel Accredited Professional Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

About the Exam

Here are details about the Marketing Cloud Advanced Cross Channel Accredited Professional Exam.

Content: 40 multiple-choice/multiple-select questions and up to five unscored questions
Time allotted to complete the exam: 60 minutes
Passing score: 67%
Version: Exam questions align to the Summer '24 release
Registration fee: US$150, plus applicable taxes as required per local law
Retake fee: US$150, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisites: None

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

Exam Outline

The Marketing Cloud Advanced Cross Channel Accredited Professional exam measures a candidate’s knowledge and skills related to the following objectives.

Mobile (SMS/Push): 13%

Identify capabilities of MobileConnect, MobilePush and GroupConnect
Differentiate MobilePush offerings and integration options for WhatsApp
Recall configuration components of Mobile scenarios
Explain features and functionalities of Mobile Studio

Ad Studio: 10%

Convey the importance and capabilities of Ad Studio

Social Studio: 12%

Identify and apply Social Studio functionality
Recall configuration components of Social Studio
Explain social customer service strategies

Distributed Marketing: 2%

Identify features and differentiate between sending options available

Einstein for Marketing Cloud: 23%

Identify, articulate and implement Einstein capabilities
Differentiate Einstein for Marketing functionality
Recall configuration components of Einstein for Marketing

Journey Orchestration: 25%

Articulate best practices of customer journeys
Leverage reporting tools and differentiate capabilities between Datorama and Google Analytics

Triggers: 7%

Identify SOAP/REST capabilities

Interaction Studio: 8%

Understand and articulate best practices of IS capabilities

Recommended Training and Resources

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The Marketing Cloud Advanced Cross Channel self-paced guided learning courses recommended for this exam include:

To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics.

Salesforce Certification Candidate Code of Conduct

At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.

Maintaining Your Salesforce Certification

There's no required maintenance for the Marketing Cloud Advanced Cross Channel Accredited Professional certification at this time. Continued learning is encouraged through the Trailblazer Community, Trailhead, and Trailhead Academy.

Bookmark these useful resources for maintaining your certifications.

Marketing Cloud Advanced Cross Channel Accredited Professional Exam Guide

Contents