Marketing Cloud Intelligence Accredited Professional Exam Guide

About the Marketing Cloud Intelligence Accredited Professional Exam
Audience Description: Marketing Cloud Intelligence Accredited Professional
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources
Salesforce Certification Candidate Code of Conduct
Maintaining Your Salesforce Certification

About the Marketing Cloud Intelligence Accredited Professional Exam

The Marketing Cloud Intelligence Accredited Professional Exam is designed for individuals who implement and deliver business value to customers with the Marketing Cloud Intelligence platform. This exam is for those who want to show how they implement solutions that meet customer business requirements and contribute to customer success.

Audience Description: Marketing Cloud Intelligence Accredited Professional

Accredited Professional exams are intended for Salesforce Partners with access to the Partner Learning Camp training and Partner Community.

This accreditation is designed for individuals who have the following experience:

Experience with data modeling, ETL and SQL
Experience with BI implementations, preferably in a digital marketing environment
Experience with data analysis & data QA
Basic coding skills - if/else, for loops
Familiarity with ads and marketing data analytics
Client-facing skills and ability to succinctly explain technical concepts
Ability to run Discovery sessions to understand customer needs and translate them into technical requirements

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Marketing Cloud Intelligence Accredited Professional Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

About the Exam

Here are details about the Marketing Cloud Intelligence Accredited Professional Exam.

Content: 40 multiple-choice/multiple-select questions and up to five unscored questions
Time allotted to complete the exam: 90 minutes
Passing score: 60%
Version: Exam questions align to the Summer '24 release
Registration fee: US$150, plus applicable taxes as required per local law
Retake fee: US$150, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisites: None

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

Exam Outline

The Marketing Cloud Intelligence Accredited Professional Exam measures a candidate’s knowledge and skills related to the following objectives.

General Functionalities: 13%

General Marketing Cloud Intelligence functionality & knowledge

Data Integration Code Ability: 12%

Common Marketing Cloud Intelligence functions

Mapping: 5%

Marketing Cloud Intelligence ingestion capabilities and their outcomes

Data Update Permissions: 5%

Data Update permissions, including related settings
General Parent-Child setups, including ‘Source of Truth’ requirement

Harmonization Best Practices: 3%

Harmonization methods, properties, pros & cons

Vlookup: 5%

Vlookup statements and general vlookup properties

Overarching Entities: 3%

Knowledge of Overarching Entities, including ability to identify which use cases it can be applied to and how

Data Fusion: 3%

Use cases for Data Fusion and its properties

Calculated Dimensions & Measurements: 7%

Calculated objects and their functionalities
Ability to recognize different aggregation types

Harmonization Center (Patterns/Data Classification/Validation): 13%

Harmonization Center and its capabilities, including Classification Rules, Validation Lists, Patterns and Harmonized Dimensions

CRM: 12%

CRM properties and behavior within Marketing Cloud Intelligence

QA Ability: 9%

Perform common QA steps for various platform scenarios

Data Model: 5%

Marketing Cloud Intelligence data model entities and its relationships
Data categorization, including main entities, keys and attributes

Design Feasibility: 5%

Identify invalid solutions from multiple solution design diagrams
Identify valid solutions from multiple solution design diagrams

Recommended Training and Resources

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide. Basic knowledge of Marketing Cloud Intelligence will not be sufficient to pass the exam so please review all the study materials.

The Marketing Cloud Intelligence self-paced guided learning courses recommended for this exam include:

Marketing Cloud Intelligence Curriculum

To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics.

Salesforce Certification Candidate Code of Conduct

At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.

Maintaining Your Salesforce Certification

There's no required maintenance for the Marketing Cloud Intelligence Accredited Professional certification at this time. Continued learning is encouraged through the Trailblazer Community, Trailhead, and Trailhead Academy.

Bookmark these useful resources for maintaining your certifications.

Marketing Cloud Intelligence Accredited Professional Exam Guide

Contents