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Salesforce Certified Marketing Cloud Engagement Consultant Exam Guide


Contents

About the Salesforce Certified Marketing Cloud Engagement Consultant Exam
Audience Description: Salesforce Certified Marketing Cloud Engagement Consultant
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources
Salesforce Certification Candidate Code of Conduct
Maintaining Your Salesforce Certification

 

About the Salesforce Certified Marketing Cloud Engagement Consultant Exam

The Salesforce Certified Marketing Cloud Engagement Consultant Exam is designed for individuals who have experience configuring Marketing Cloud solutions. The candidate has proven experience with the administration and configuration of Marketing Cloud, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Engagement Administrator Exam.

This certification is targeted toward the Salesforce consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Engagement Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.

 

Audience Description: Salesforce Certified Marketing Cloud Engagement Consultant

The Salesforce Certified Marketing Cloud Engagement Consultant has experience using Marketing Cloud tools in executing both tactical and strategic email campaigns. The consultant knows how to build email marketing campaigns while incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize customer email campaigns. The Salesforce Certified Marketing Cloud Engagement Consultant is also able to troubleshoot and solve platform issues.

The Salesforce Certified Marketing Cloud Engagement Consultant has 6 or more months of implementation experience and/or at least five implementation projects with hands-on experience as a Salesforce Marketing Cloud Solutions Architect or similar expertise implementing Marketing Cloud and associated tools. The Salesforce Certified Marketing Cloud Engagement Consultant possesses facilitation and consultative skills at a technical level.

The Salesforce Certified Marketing Cloud Engagement Consultant candidate has the experience, skills, knowledge, and ability to:

  • Incorporate different tools such as segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
  • Troubleshoot and solve basic platform issues.
  • Write basic SQL, including join statements.
  • Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side JavaScript).
  • Configure account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
  • Configure data (data extensions, Contact Builder).
  • Manage unsubscribes (custom Preference Center).
  • Define and execute email data interactions (import, data extracts, file transfers).
  • Configure automation.
  • Understand Web Service offerings.
  • Manage and troubleshoot Marketing Cloud Connect.
  • Configure Distributed Marketing.
  • Understand the Contact Delete process.
  • Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know Social Studio, Audience Builder, or Pardot.

 

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Salesforce Certified Marketing Cloud Engagement Consultant Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

 

About the Exam

Here are details about the Salesforce Certified Marketing Cloud Engagement Consultant Exam.

  • Content: 60 multiple-choice/multiple-select questions and up to five unscored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Version: Exam questions align to the Spring '24 release
  • Registration fee: US$200, JPY 30,000, plus applicable taxes as required per local law
  • Retake fee: US$100, JPY 30,000, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: Salesforce Certified Marketing Cloud Engagement Administrator certification

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

 

Exam Outline

The Salesforce Certified Marketing Cloud Engagement Consultant Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.


Discovery and Architecture: 16%
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer. 
  • Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

 

Integration: 20%
  • Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
  • Articulate how data model will support personalized and relevant messaging and content.
  • Given a customer use case, recommend which extension product(s) addresses the requirement.

 

Account Configuration: 12%
  • Given a customer scenario, determine the appropriate account hierarchy.
  • Given a scenario, solution issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
  • Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

 

Automation: 20%
  • Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
  • Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

 

Data Modeling and Management: 21%
  • Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.
  • Explain the various data objects in Marketing Cloud. 
  • Evaluate implications on data model when choosing contact identity.

 

Messaging: 11%
  • Given a customer scenario, describe various ways to individualize message content.
  • Given a customer scenario, determine the appropriate messaging option.

 

Recommended Training and Resources

As preparation for this exam, we recommend a combination of at least 6 months implementation experience and/or at least five implementation projects with hands-on experience as a Salesforce Marketing Cloud Solutions Architect or similar expertise implementing Marketing Cloud and associated tools, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

To continue developing your Salesforce skill set, visit Trailhead Academy to enroll in expert-led courses.

The courses recommended for this exam include:

The certifications recommended (not required) for this exam include:

  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Developer

 

To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics.

 

Salesforce Certification Candidate Code of Conduct

At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.

 

Maintaining Your Salesforce Certification

One of the benefits of holding a Salesforce Certification is always being up to date on new product releases. You'll be required to complete the Salesforce Certified Marketing Cloud Administrator certification maintenance badge on Trailhead once a year.

Don’t let your hard-earned certification expire! If you don't complete all maintenance requirements by the due date, your certification will expire. 

Bookmark these useful resources for maintaining your certifications.

 
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