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Salesforce Certified Marketing Cloud Engagement Administrator Exam Guide

Contents

About the Salesforce Certified Marketing Cloud Engagement Administrator Exam
Audience Description: Salesforce Certified Marketing Cloud Engagement Administrator
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources     
Salesforce Certification Candidate Code of Conduct 
Maintaining Your Salesforce Certification

 

About the Salesforce Certified Marketing Cloud Engagement Administrator Exam

The Salesforce Certified Marketing Cloud Engagement Administrator Exam is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Salesforce Certified Marketing Cloud Engagement Administrators can successfully troubleshoot account configuration and user requests.

 

Audience Description: Salesforce Certified Marketing Cloud Engagement Administrator

The Salesforce Certified Marketing Cloud Engagement Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have 3 to 6 months of experience administering a Marketing Cloud instance and prior experience with digital marketing.

The Salesforce Certified Marketing Cloud Engagement Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas.

  • Knowledge of governance and compliance with reference to digital marketing
  • Identify security best practices for data management, users, and permissions
  • Implementation of account configuration including business unit structure, permissions, and security
  • Management of subscriber data
  • Evaluate data quality 
  • Configure Marketing Cloud products (builders, studios)
  • Troubleshoot account configuration and user request
  • Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
  • Knowledge of Marketing Cloud extension products and features (Intelligence Reports for Marketing, Marketing Cloud Personalization, Audience Builder, etc.)
  • Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.

 

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Salesforce Certified Marketing Cloud Engagement Administrator Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

 

About the Exam

Here are details about the Salesforce Certified Marketing Cloud Engagement Administrator Exam.

  • Content: 60 multiple-choice questions and up to five unscored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Version: Exam questions align to the Winter '25 release
  • Registration fee: US$200, JPY 30,000, plus applicable taxes as required per local law
  • Retake fee: US$100, JPY 30,000, plus applicable taxes as required per local law 
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

 

Exam Outline

The Salesforce Certified Marketing Cloud Engagement Administrator Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience administering the Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.
 

Digital Marketing Proficiency: 13%
 
  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII. 
  • Describe Marketing Cloud product inventory and product offerings.

 

Subscriber Data Management: 18%
 
  • Given a scenario, describe the contact model. 
  • Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.

 

Setup: 38%
 
  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure integrations.  
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.

 

Channel Management: 16%
 
  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.

 

Maintenance: 15%
 
  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability. 
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.

 

Recommended Training and Resources

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The self-study materials recommended for this exam include:

To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics.

 

Salesforce Certification Candidate Code of Conduct

    At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.

     

    Maintaining Your Salesforce Certification 

    One of the benefits of holding a Salesforce Certification is always being up to date on new product releases. You'll be required to complete the Salesforce Certified Marketing Cloud Engagement Administrator certification maintenance badge on Trailhead once a year.

    Don’t let your hard-earned certification expire! If you don't complete all maintenance requirements by the due date, your certification will expire. 

    Bookmark these useful resources for maintaining your certifications.

     
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