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Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Guide

Contents

About the Salesforce Certified Marketing Cloud Account Engagement Specialist Exam
Audience Description: Salesforce Certified Marketing Cloud Account Engagement Specialist
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources
Salesforce Certification Candidate Code of Conduct
Maintaining Your Salesforce Certification     

 

About the Salesforce Certified Marketing Cloud Account Engagement Specialist Exam

The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Account Engagement. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

 

Audience Description: Salesforce Certified Marketing Cloud Account Engagement Specialist

The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam is intended for an individual who has experience using the capabilities of the Account Engagement platform, including practical application of the skills and concepts noted in the exam objectives below.

The Salesforce Certified Marketing Cloud Account Engagement Specialist generally has 6-12 months of experience building and executing marketing end-to-end workflows with the Account Engagement platform.

The Salesforce Certified Marketing Cloud Account Engagement Specialist candidate has the experience, skills, and knowledge outlined below.

  • Familiarity with the capabilities of the Account Engagement platform
  • Understands the lifecycle of visitors to prospects
  • Understands how to create and manage marketing assets, automation, and workflows within the Account Engagement Lightning App
  • Interprets metrics from Engagement History and standard dashboards in B2B Marketing Analytics
  • Understands administrative settings such as configuring scoring and grading models, configuring custom fields in Account Engagement, and using the Recycle Bin
  • Understands how to troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)
  • Understands which Einstein features are available for use in Account Engagement

A candidate for this exam is not expected to know:

  • Package installation, layout configuration
  • Salesforce configuration of Account Engagement 
  • Process Builder, Custom Apex, custom triggers, custom HTML, JavaScript and CSS
  • B2B Marketing Analytics customizations, third-party integrations, and API

 

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Salesforce Certified Marketing Cloud Account Engagement Specialist Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

 

About the Exam    

Here are details about the Salesforce Certified Marketing Cloud Account Engagement Specialist Exam.

  • Content: 60 multiple-choice/multiple-select questions and up to five unscored questions
  • Time allotted to complete the exam: 90 minutes
  • Passing score: 72%
  • Version: Exam questions align to the Summer '23 release
  • Registration fee: US$200, JPY 30,000, plus applicable taxes as required per local law
  • Retake fee: US$100, JPY 30,000, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None required; course attendance highly recommended.

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

 

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.

 

Visitors and Prospects: 8%
  • Describe the relationship between visitors and prospects.
  • Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%
  • Illustrate how to create, edit, and map fields.
  • Explain the relationship between Account Engagement and Salesforce.
  • Describe the capabilities of the Account Engagement Recycle Bin.

Account Engagement Forms, Form Handlers and Landing Pages: 20%
  • Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
  • Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%
  • Explain the components and use cases of an automation rule.
  • Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  • Define the capabilities of a completion action.
  • Define the capabilities of a segmentation rule.
  • Define the capabilities of page actions.
  • Explain what a Score measures and how scoring is managed.
  • Explain what a Grade measures and how grading is managed.
  • Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%
  • Distinguish between an Email and an Email Template.
  • Given a scenario, identify the capabilities and use cases for email.
  • Distinguish between the metrics collected in Account Engagement email reporting.

Engagement Studio: 17%
  • Distinguish between the components of an engagement program.
  • Explain the process of updating an engagement program including its assets.

 

Recommended Training and Resources

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The self-study materials recommended for this exam include:

To continue developing your Salesforce skill set, visit Trailhead Academy to enroll in expert-led courses. 

The courses recommended for this exam include:

 

To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics. 

 

Salesforce Certification Candidate Code of Conduct

At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.

 

Maintaining Your Salesforce Certification

One of the benefits of holding a Salesforce Certification is always being up to date on new product releases. You'll be required to complete the Salesforce Certified Marketing Cloud Account Engagement Specialist certification maintenance badge on Trailhead once a year.

Don’t let your hard-earned certification expire! If you don't complete all maintenance requirements by the due date, your certification will expire. 

Bookmark these useful resources for maintaining your certifications.

 
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