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Salesforce Certified Marketing Cloud Engagement Developer Exam Guide

Contents

About the Salesforce Certified Marketing Cloud Engagement Developer Certification Exam
Audience Description: Salesforce Certified Marketing Cloud Engagement Developer
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources
Salesforce Certification Candidate Code of Conduct
Maintaining Your Salesforce Certification

 

About the Salesforce Certified Marketing Cloud Engagement Developer Certification Exam

The Salesforce Certified Marketing Cloud Engagement Developer Exam is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist Exam.

This certification is targeted toward the Marketing Cloud Engagement Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Engagement Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

 

Audience Description: Salesforce Certified Marketing Cloud Engagement Developer

The Salesforce Certified Marketing Cloud Engagement Developer has experience configuring and customizing data for the Marketing Cloud. The developer is knowledgeable in subscriber management across channels and has the ability to troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Salesforce Marketing Cloud Engagement Developer has experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages and landing pages, making use of Marketing Cloud scripting languages. They are also experienced with data configuration, manipulations, and advance segmentation, as well as reporting and analytics.

The Salesforce Certified Marketing Cloud Engagement Developer generally has at least 1 year of experience developing for Marketing Cloud and associated tools.

The Salesforce Certified Marketing Cloud Engagement Developer candidate has the experience, skills, knowledge, and ability to:

  • Configure and set up data models (data extensions, shared data extensions, Contact model).

  • Configure data import.

  • Work with customers and platform data (SQL, views, Send Log).

  • Write basic SQL, including join statements.

  • Create dynamic, personalized marketing assets using various scripting languages.

  • Build Marketing Cloud web experience (data forms, custom preference pages).

  • Explain subscription management.

  • Work through and resolve scenarios using REST and SOAP API.

  • Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know MobilePush SDK, Journey Builder SDK, custom components, and how to configure Marketing Cloud Connect.

 

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Salesforce Certified Marketing Cloud Engagement Developer Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

 

About the Exam    

Here are details about the Salesforce Certified Marketing Cloud Engagement Developer Exam.

  • Content: 60 multiple-choice/multiple-select questions and up to five unscored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 63%
  • Version: Exam questions align to the Summer '22 release
  • Registration fee: US$200, JPY 30,000, plus applicable taxes as required per local law
  • Retake fee: US$100, JPY 30,000, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist Certification

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

 

Exam Outline

The Salesforce Certified Marketing Cloud Engagement Developer Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

 

Data Modeling: 14%
  • Configure account Contact model in Marketing Cloud.
  • Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
  • Describe how contact records relate across channels.
  • Explain the Contact Delete process.

 

Programmatic Languages: 35%
  • Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
  • Implement standard development best practices using Marketing Cloud programming languages.
  • Describe how Marketing Cloud handles AMPscript processing.
  • Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

 

API: 22%
  • Given a scenario, describe API objects, methods, and routes.
  • Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
  • Given a scenario, evaluate the significance of response handling.

 

Data Management: 22%
  • Configure import activity using various file formats within Marketing Cloud.
  • Given a scenario, apply SQL to produce the desired results.
  • Given a scenario, explain the different ways to extract data from Marketing Cloud.
  • Describe SQL best practices for managing data in Marketing Cloud.
  • Given a scenario, apply best practices for send logs.
  • Given a scenario, describe how data is affected by the Contact delete process.

 

Security: 7%
  • Identify different options to secure data in Marketing Cloud.
  • Describe security best practices in Marketing Cloud.

 

Recommended Training and Resources

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.

The self-study materials recommended for this exam include:

To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics. 

 

Salesforce Certification Candidate Code of Conduct

At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.

 

Maintaining Your Salesforce Certification

One of the benefits of holding a Salesforce Certification is always being up to date on new product releases. You'll be required to complete the Salesforce Certified Marketing Cloud Email Specialist certification maintenance badge on Trailhead once a year. 

Don’t let your hard-earned certification expire! If you don't complete all maintenance requirements by the due date, your certification will expire. 

Bookmark these useful resources for maintaining your certifications.

 
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