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Salesforce Certified Marketing Cloud Engagement Foundations Exam Guide
Contents
About the Salesforce Certified Marketing Cloud Engagement Foundations Exam
Audience Description: Salesforce Certified Marketing Cloud Engagement Foundations
Purpose of This Exam Guide
About the Exam
Exam Outline
Recommended Training and Resources
Salesforce Certification Candidate Code of Conduct
Maintaining Your Salesforce Certification
About the Salesforce Certified Marketing Cloud Engagement Foundations Exam
The Salesforce Certified Marketing Cloud Engagement Foundations Exam is for individuals who are interested in an entry-level marketing role within the Salesforce ecosystem. This certification highlights the knowledge, skills, and abilities of an individual new to Marketing Cloud Engagement and general marketing concepts.
The Salesforce Certified Marketing Cloud Engagement Foundations Exam is an entry-level, multiple-choice exam intended for individuals with up to 6 months experience with Salesforce Marketing Cloud Engagement. It’s designed to prepare Salesforce Trailblazers for a career in marketing by validating their foundational marketing knowledge, including what Marketing Cloud Engagement is and how it solves business needs based on Salesforce best practices.
Audience Description: Salesforce Certified Marketing Cloud Engagement Foundations
The typical Salesforce Certified Marketing Cloud Engagement Foundations candidate is familiar with the Salesforce Platform and has up to 6 months of experience with Salesforce Marketing Cloud Engagement. The candidate is interested in exploring the marketer job role and tools, or may be at the beginning of their journey to pursue a marketer career.
Candidates for this job role want to learn about Marketing Cloud Engagement and common business use cases. They are interested in gaining Marketing Cloud Engagement experience and may want to explore future marketer certifications. This role is an entry point for those looking to become a Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.
A candidate for the Salesforce Certified Marketing Cloud Engagement Foundations Exam should have knowledge, skills, and experience in the following areas:
- Understands general marketing concepts such as metrics, target audience, opt-in/opt-out, and compliance and privacy basics
- Has foundational knowledge of Marketing Cloud Engagement components and functionalities
- Can navigate Marketing Cloud Engagement and is familiar with its features
- Understands how to use digital marketing tools to engage with customers, drive leads, and support business objectives
- Has knowledge of and can use Marketing Cloud Engagement email tools and features
- Understands journeys and Marketing Cloud Engagement Journey Builder
- Is familiar with Marketing Cloud Engagement’s reporting and analytics capabilities to track key email metrics such as open rates, click-through rates, and conversion rates
A candidate for this certification is not expected to:
- Set up, configure, or administer Marketing Cloud Engagement email tools and features.
- Use messaging channels outside of email, such as SMS or Push.
- Know Marketing Cloud Account Engagement (formerly Pardot).
- Know HTML, CSS, or SQL.
- Use AMPscript.
Purpose of This Exam Guide
This exam guide is designed to help you prepare for the Salesforce Certified Marketing Cloud Engagement Foundations Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.
About the Exam
Here are details about the Salesforce Certified Marketing Cloud Engagement Foundations Exam.
- Content: 40 multiple-choice questions and up to five unscored questions
- Time allotted to complete the exam: 70 minutes
- Passing score: 65%
- Version: Exam questions align to the Summer '24 release
- Registration fee: US$75, JPY ¥10,000, plus applicable taxes as required per local law
- Retake fee: Free
- Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
- References: No hard-copy or online materials may be referenced during the exam.
- Prerequisite: None
This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.
Exam Outline
The Salesforce Certified Marketing Cloud Engagement Foundations Exam measures a candidate’s knowledge and skills related to the following objectives.
Marketing Concepts: 28%
- Describe key components of a marketing strategy and how they align with the overall marketing purpose.
- Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.
- Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.
- Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.
- Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.
Marketing Cloud Engagement Basics: 22%
- Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.
- Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.
- Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.
- Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.
- Given requirements, determine a proper Cloudpage form submission setup.
Email Sending and Journeys: 22%
- Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.
- Given a scenario, identify the recommended configuration for the email send wizard settings.
- Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.
- Given a scenario, identify which journey functionality should be used to address business needs.
- Given a scenario, identify how to accomplish content rendering validation.
Data Management: 18%
- Given a scenario, summarize the various data import mechanisms and requirements.
- Configure settings when creating a new data extension, including settings for data fields.
- Given a scenario, recommend the best way to interpret a data extension to identify the desired target data
Reporting and Analytics: 10%
- Identify where specific data can be found in Marketing Cloud Engagement.
- Interpret undesired send results and possible deliverability consequences.
Recommended Training and Resources
As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead Trails, and self-study in the areas listed in the Exam Outline section of this exam guide.
The study materials recommended for this exam include:
The certifications recommended (not required) for this exam include:
- Certification: Salesforce Certified Platform Foundations
- Provides foundational-level knowledge of the Salesforce Customer 360 Platform and the related suite of products.
To review online documentation, tip sheets, and user guides, search for the topics listed in the Exam Outline section of this guide on Salesforce Help and study the information related to those topics.
Salesforce Certification Candidate Code of Conduct
At Salesforce, Trust is our #1 value. Protecting the security of Salesforce Certifications is up to all of us. As a participant in the Salesforce Certification Program, you’re required to review and accept the terms of the Salesforce Certification Program Agreement and Code of Conduct at the beginning of each exam.
Maintaining Your Salesforce Certification
There's no required maintenance for the Salesforce Certified Marketing Cloud Engagement Foundations certification at this time. Continued learning is encouraged through the Trailblazer Community, Trailhead, and Trailhead Academy.
Bookmark these useful resources for maintaining your certifications.
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