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            Explore Predictions and Improvements

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            Explore Predictions and Improvements

            Explore predicted outcomes and suggested ways to improve those predicted outcomes. Perform interactive, “what if” analyses and change feature selections to see prediction scores, top prediction factors, and top improvements to enhance prediction scores.

            Note
            Note Einstein Discovery stories are now models. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it.

            About Predictions and Improvements

            In Einstein Discovery, a prediction is a probabilistic value of a future outcome, as calculated by a predictive model. Predictions are similar to the kind of regression or machine-learning analysis that data scientists conduct using advanced analytics tools. Knowing the most influential predictor variables can, for example, help a sales or marketing manager choose where to invest budget and which areas are less important. You can explore which variable values maximize or minimize your desired outcome.

            An improvement is a suggested action, based on prescriptive analytics, that a user can take to improve the likelihood of a desired outcome. Improvements are associated with actionable variables, which are explanatory variables that people can control. For example, you can determine which marketing campaign or sales strategy to use for a given customer. Einstein Discovery recommends specific actions for changing predictors and seeing the impact on the prediction.

            Explore What Could Happen

            To simulate and explore future outcomes:

            1. Open a Model.
            2. Click Predictions (1).
              Predictions view after clicking Predictions on the Model Toolbar
            3. Under Select a Group to Predict (2), select an option from one or more features.
              A group selected for prediction and the resulting prediction results
              Field Description
              Einstein Prediction Prediction score for your selections. Probabilistic calculation of the outcome based on the model.
              Top Improvements Suggested actions that you can take to improve the predicted outcome.
              Model Overview Metrics that describe the quality of the model. For details, see Evaluate Model Quality.
              Top Prediction Factors Explanatory variables, favorable and unfavorable, that are most strongly associated with the predicted outcome.
              Insights

              Any insights associated with your prediction.

              Note
              Note A shield icon indicates that the variable is flagged as sensitive.
            4. To see recommendations for a given feature, select Actionable.
              A group selected as Actionable and the resulting recommendations listed under Top Improvements

              If there are ways to statistically improve the predicted outcome for the selected feature, Einstein displays them in Top Improvements.

             
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