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Minimize Time to Close Model Template
Understand the key factors that drive shorter deal cycles without having to worry about where to begin.
Note Einstein Discovery stories are now models. We wish we could snap our fingers to update
the name everywhere, but you can expect to see the previous name in a few places until we
replace it.
This article describes the app and associated assets that Einstein Discovery generates when you create a model using the Minimize Time to Close model template.
Use Case
Prerequisites
Einstein Discovery checks your org to determine whether it meets the requirements to generate an app from this template.
| Check for | What's Required |
|---|---|
| Minimum requirements | At least 400 closed won opportunities. |
| Optional objects |
|
| Field access | The logged in user has access to all the fields needed to build an app from the template. |
| Salesforce configuration | Org uses Record Types. |
| Data | 400 won opportunities within the past three years (up to 1095 days). |
Generated Assets
Einstein Discovery generates an app containing the following assets.
| Asset Type | Default Name | Description |
|---|---|---|
| Model | Minimize Time to Close | Explains the driving factors for minimizing the time to close for an opportunity, as well as suggested actions to improve the predicted outcome. The initial model focuses on fields that provide good predictive signals and avoids obvious data leakage. |
| CRM Analytics Dataset | Opportunity Training Dataset | Dataset used to train the machine learning model. |
| CRM Analytics Data Prep Recipe | appName_recipe | Data Prep recipe that pulls relevant account information from Salesforce to generate a dataset that is used to train a machine learning model. Design is based on best practice feature engineering and data filters. |
| Dashboard | About This Story |
|
| Prediction Definition, Model | Minimize Time to Close, Age | Deployed automatically. |
Salesforce Objects
- Account
- Opportunity
- Opportunity History
- Product
- Price Book
- Task
- Event
- User
- UserRole
Model Outcome Variable and Derived Variables
The generated dataset includes the following data. For a complete list, refer to the dataset or story.
| Variable Name | Data Type | Description |
|---|---|---|
| Age (Outcome) | numeric | Age of the Opportunity based on the number of days between the Opportunity Created Date and Close Date. |
| # Amount Decreased | numeric | Number of times the Opportunity Amount was decreased before it was closed. |
| # Amount Increased | numeric | Number of times the Opportunity Amount was increased before it was closed. |
| # Closed Date Pushed | numeric | Number of times the closed date was pushed out on the Opportunity before it was closed. |
| # Completed Activities | numeric | Number of completed activities on the Opportunity. |
| # Lost Opportunities on Account | numeric | Number of past closed lost opportunities associated with an Account when each Opportunity is closed. |
| # Won Opportunities on Account | numeric | Number of past closed won opportunities associated with an Account when each Opportunity is closed. |
| Account Tenure | numeric | Number of days the account has been a customer at the time each Opportunity was created. Calculation: (Opportunity Created Date - First Won Opportunity Created Date). |
| Owner Tenure | text | How long the Opportunity owner has been a Salesforce user. Calculation: (Today - User Created Date). |
| Top Product Family | text | Top product family associated with each Opportunity based on the Opportunity Line Item with the largest total price. |
| Top Product Name | text | Top product associated with each Opportunity based on the Opportunity Line Item with the largest total price. |
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