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Detect Sentiment Transformation: Determine the Sentiment of Text
In CRM Analytics, text fields show valuable information such as product reviews and social media posts. Use the Detect Sentiment transformation in a Data Prep recipe to quickly categorize text into sentiments. Choose whether you want sentiment results as a decimal value on a 5-point scale, with 5 as the most positive, or as labels of Positive, Negative, and Neutral. For example, detect the sentiment of survey responses to evaluate how customers feel about your product support. If more than a certain percentage—say 30%—of the comments are negative, escalate the feedback to support management.








