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Analytics for Subscriber Lifecycle Management
The Analytics for Subscriber Lifecycle Management app provides a detailed view of various subscriber trends that affect revenue, churn, and customer lifetime value. By using the data-driven dashboards, Marketing Managers can quickly track overall subscriber trends, analyze the trends' effects on revenue, and respond with better products and marketing strategies.
| Available in: Enterprise, Performance, and Unlimited Editions where Media Cloud is enabled |
- Deploy Analytics for Subscriber Lifecycle Management
Before you create an app from the Analytics for Subscriber Lifecycle Management template, deploy Analytics for Subscriber Lifecycle Management in Salesforce. - Use Analytics for Subscriber Lifecycle Management Dashboards
By using the Subscriber Lifecycle Management Analytics dashboards, Marketing Managers can track overall subscriber trends, analyze the trends' effects on revenue, and respond with better products and marketing strategies. Service Agents can view the resolution status of their cases and monitor the improvement of case-resolution KPIs and Customer Lifetime Value (CLTV) over time.
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