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Use Analytics for Subscriber Lifecycle Management Dashboards
By using the Subscriber Lifecycle Management Analytics dashboards, Marketing Managers can track overall subscriber trends, analyze the trends' effects on revenue, and respond with better products and marketing strategies. Service Agents can view the resolution status of their cases and monitor the improvement of case-resolution KPIs and Customer Lifetime Value (CLTV) over time.
| Available in: Enterprise, Performance, and Unlimited Editions where Media Cloud is enabled |
The Subscriber Lifecycle Management Analytics app includes these dashboards:
- Subscriber Lifecycle Management Analytics
- Service Console
Subscriber Lifecycle Management Analytics Dashboard
The Subscriber Lifecycle Management Analytics dashboard tracks the overall trend in subscriber count and churn. You can use the dashboard to analyze the effects of subscriber trends on revenue and CLTV.
Product Performance Page
The page answers these questions:
- What's the number of new, churned, and net active subscribers over time?
- Which is the most subscribed product?
- Which is the top-performing product based on key revenue metrics?
- What's the most popular payment method by transaction and by amount?
- What's the percentage of overall churned subscribers?
- How do my products perform based on churn rate, average subscription length, and count of subscribers?
- What's the subscribers’ CLTV distribution?
Customer Lifetime Value Analysis Page
The page answers these questions:
- How did the key revenue metrics trend over time?
- How did the number of subscribers change over time?
- How did the revenue in focus duration perform relative to the past?
- What’s the change in KPIs for a selected period?
- How much did the CLTV change over time?
Service Console Dashboard
The Service Console embedded dashboard for service agents tracks the resolution status of their cases and monitors the improvement of case-resolution KPIs and CLTV over time. The dashboard answers these questions:
- What's my case resolution status?
- How many cases have I handled?
- Did the case resolution KPIs improve over time?
- What's the CLTV of the subscribers that I serviced?
- How did the CLTV trend over time?
- What's my average case resolution time relative to the global average?
