You are here:
Fundraising Performance Analytics App KPIs
The Fundraising Performance Analytics app reports on metrics that help nonprofits measure the impact of fundraising.
The Fundraising Performance Analytics app includes these key performance indicators (KPIs).
| Total Donors | Total Donors Current Year |
| Total New Donors | Donor Type - New |
| Total Recurring Donors | Donor Type - Recaptured, Upgraded, Same, Downgraded |
| Total Donations | Total Donations Current Year |
| Total Giving | Total Giving Current Year |
| Net Growth in Donors | Current Year Total Donors - Last Year Total Donors |
| Net Growth in Giving | Current Year Total Giving - Last Year Total Giving |
| Rate of Growth in Donors | (Current Year Total Donors - Last Year Total Donors) / Last Year Total Donors * 100 |
| Rate of Growth in Giving | (Current Year Total Giving - Last Year Total Giving) / Last Year Total Giving * 100 |
| Donor Retention Rate | Total Donors that gave Current Year (Same, Upgraded, Downgraded) / Total Donors Last Year * 100 |
| Donation Retention Rate | Total Retained Donations Current Year (Same, Upgraded, Downgraded) / Total Donations Last Year * 100 |
| Donor Attrition Rate | Total Donors that didn’t give Current Year (Lapsed New & Repeat) / Total Last Year Donors * 100 |
| Donation Attrition Rate | Total Lost Donations Current Year (Lapsed New & Repeat) / Total Last Year Donations * 100 |
| Donor Participation Rate | Total Donors Current Year (Recaptured, Upgraded, Same) / Total Donors Current Year * 100 |
| Donor Recapture/Reactivation Rate | Total Donors Current Year (Recaptured) / Total Donors Current Year * 100 |
| Donor Churn | Total Gained Donors Current Year (New, Recaptured) - Total Lost Donors Current Year (Lapsed New & Repeat) / Total Donors Current Year * 100 |
| Average Gift $ | Total Giving Current Year / Total Gifts Current Year |
| Average Giving $ per Donor | Total Giving Current Year / Total Donors Current Year |
| Average Number of Gifts per Donor | Total Gifts Current Year / Total Donors Current Year |
| Average Gift $ per Donor | Total Donor Average Gift $ / Total Donors Current Year |
The categories for gains and losses are based on these definitions.
- New—First-time donors for the current year.
- Recaptured—Lapsed donors who gave again in the current year.
- Upgraded—Donors who gave more in the current year than in the previous year.
- Same—Donors who gave the same amount as in the previous year.
- Downgraded—Donors who gave less than in the previous year.
- Lapsed new—First-time donors in the previous year who didn’t give in the current year.
- Lapsed repeat—Donors who gave in the previous and prior years but not in the current year.
Did this article solve your issue?
Let us know so we can improve!
