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Book of Business Components
Use the Book of Business components to understand your business performance. They include a summary of your metrics, customer and advisor leaderboards, client segmentation charts and whitespace analysis charts.
Required Editions
| Available in: Developer Edition and for an extra cost in Enterprise, Performance, and Unlimited Editions. |
Book of Business Overview
The Book of Business components include these charts.
- Summary Metrics: Use these metrics in places where you want a quick view of your business performance. They provide an at-a-glance view of the state of your business.
- Customer Leaderboards: Quickly see which customer accounts are performing best. Use this chart to determine opportunities for growth.
- Advisor Leaderboards: Quickly see which advisors are performing best. Use this chart to determine opportunities for coaching.
- Clients by Age Group: See the distribution of your clients’ AUM and financial accounts sorted by AgeBucket. Use this chart to better understand who your clients are.
- Whitespace Analysis: Use this chart to identify gaps in your business and uncover upsell and cross-sell opportunities within your product portfolio, sorted by States and Category.
- Whitespace Analysis for Individual Accounts: Use this chart to identify gaps in your business and uncover upsell and cross-sell opportunities within your product portfolio, sorted by individual person accounts.
Key Performance Indicators in the Summary Metrics
This table shows the key performance indicators in Summary Metrics.
| Metric | Description | Calculation |
|---|---|---|
| Total AUM | Summary of the assets under management | Sum of AUM from the Account object for non-household account records. |
| Wallet Share | Average of wallet share for accounts | Average of the Wallet Share from the Account object for non-household account records. |
| # of Financial Accounts | Number of financial accounts | Count of rows from the Financial Account object. |
| Total FA Balance | Summary of the financial account balance. | Sum of the balance from the Financial Account object. |
Key Performance Indicators in the Customer Leaderboard Chart
This table shows the key performance indicators in the Customer Leaderboard chart.
| Metric | Description | Calculation |
|---|---|---|
| Total AUM | Summary of the assets under management | Sum of AUM from the Account object for non-household account records. |
| Wallet Share | Average of wallet share for accounts | Average of the Wallet Share from the Account object for non-household account records. |
| # of Financial Accounts | Number of financial accounts | Count of rows from the Financial Account object. |
| Total FA Balance | Summary of the financial account balance. | Sum of the balance from the Financial Account object. |
The Customer Leaderboard chart uses these Salesforce objects.
- Accounts
- FinancialAccount
Key Performance Indicators in the Advisor Leaderboard Chart
This table shows the key performance indicators in the Advisor Leaderboard chart.
| Metric | Description | Calculation |
|---|---|---|
| Total AUM | Summary of the assets under management | Sum of AUM from the Account object for non-household account records. |
| # of Clients | Count of accounts for non-household account records. | Count of accounts for non-household account records. |
| Total FA Balance | Summary of the financial account balance. | Sum of the balance from the Financial Account object. |
The Advisor Leaderboard chart uses these Salesforce objects.
- Accounts
- FinancialAccount
- Users
Key Performance Indicators in the Clients by Age Group Chart
This table shows the key performance indicators in the Clients by Age Group chart.
| Metric | Description | Calculation |
|---|---|---|
| AUM | Summary of the assets under management | Sum of AUM from the Account object for non-household account records. |
| # of Clients | Count of accounts for non-household account records. | Count of accounts for non-household account records. |
The Clients by Age Group chart uses these Salesforce objects.
- Accounts
- FinancialAccount
Key Performance Indicators in the Whitespace Analysis by States and Category Chart
This table shows the key performance indicators in Whitespace Analysis by States and Category chart.
| Metric | Description | Calculation |
|---|---|---|
| Whitespace AUM | Count of Financial Account Records with Country, Region, and Account record type. | Count of Financial Account Records with Country, Region, and Account record type. |
The Clients by Age Group chart uses these Salesforce objects.
- Account
- FinancialAccount
Key Performance Indicators in the Whitespace Analysis for Individual Accounts Chart
This table shows the key performance indicators in Whitespace Analysis for Individual Accounts chart.
| Metric | Description | Calculation |
|---|---|---|
| Whitespace AUM | Count of Financial Account Records for individual accounts | For each account, count of financial accounts for the FA Account record. This metric is shown as a percentage of financial account distribution within that account. |
The Client Whitespace Analysis for Individual Accounts chart uses these Salesforce objects.
- Account
- FinancialAccount

