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A/B Testing Metrics for B2C Commerce
When you configure an A/B test for B2C Commerce, you specify the key metric that is most important to you, among the metrics collected from test participant activity.
Salesforce B2C Commerce A/B testing collects the following metrics:
| Metric | Description |
|---|---|
| Baskets | Number of sessions where one or more products were added to the basket |
| Basket Rate | Baskets per visit. |
| Adds to Baskets | Number of products added to the basket |
| Average Adds per Basket | Average number of products added per basket |
| Units Added to Baskets | Number of product units added to the basket |
| Average Units Added per Basket | Average number of units added per basket |
| Checkouts* | Number of checkouts started |
| Checkout Rate* | Checkouts per visits |
| Orders | Number of orders placed |
| Conversion Rate | Orders per visits |
| Units | Number of units in placed orders |
| Average Units per Order | Average number of units in placed orders |
| Revenue | revenue of placed orders |
| Average Revenue per Visit | Average revenue of placed orders per visit |
| Average Order Value | Average amount of revenue per placed order in site currency |
| Sales Velocity | Units per test length in hours |
| Total Discount Amount | Total amount of promotion discounts applied in placed orders |
| Discount Amount with Coupon | Total amount of coupon promotion discounts in placed orders |
| Average Discount Amount with Coupon | Average amount of coupon promotion discounts applied per placed order |
| Discount Amount without Coupon | Total amount of non-coupon promotion discounts in placed orders |
| Average Discount Amount without Coupon | Average amount of non-coupon promotion discounts applied per placed order |
Note *You must add the StartCheckout pipelet to
the checkout pipeline to capture the checkout metrics. Otherwise, they remain at 0.
Note When a site supports multiple currencies, active data raw values are collected across all
sessions, regardless of session currency. Salesforce B2C Commerce converts currency values into
the site's default currency. If an order is placed in the context of an A/B test, A/B test
statistics reflect the converted monetary value.
A/B testing metrics are updated within 10 minutes on a Production instance. A daily update to Staging runs overnight. This setting isn't configurable.
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