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Analytics
The B2C Commerce Reports & Dashboards app gathers, analyzes, and synthesizes data from your realm, and configures it into logical datasets called dashboards. You can use the Reports & Dashboards portal, to review your site's sales, product, promotion, technical, traffic, and other data. Each dashboard presents analytics that help you identify trends over time.
The metrics in the Reports & Dashboards can help you identify trends and modify your storefront strategies. Focus on the correlation between metrics and finite numbers such as revenue and number of orders. The overall goal of using metrics is to identify trends over time.
Note The Business Manager Analytic Reports are retired and are now called the Historical Reports.
You can continue to use the reports for historical data for dates before January 1,
2021.
- Commerce Tableau Connector
This topic applies to B2C Commerce. The Commerce Tableau Connector facilitates access to your B2C Commerce base metrics in Tableau. You can then use Tableau to generate customized analytic views of your data. - Generate an API Client ID for Marketing Cloud Intelligence
To connect your data to Marketing Cloud Intelligence, you must generate an API Client ID for Marketing Cloud Intelligence. - Reports & Dashboards for B2C Commerce
The B2C Commerce Reports & Dashboards tool enables you to identify trends over time and to make smarter business decisions based on your B2C Commerce data. Data is available for dates after January 1, 2017. - Gross Merchandise Value
This topic applies to B2C Commerce. The Gross Merchandise Value (GMV) report provides GMV metrics of all transactions for goods and services in a calendar month. - Historical Reports
The B2C Commerce Business Manager Analytics reports are retired. As of January 1, 2021, the reports are no longer populated. Use these historical reports to review metrics published before January 1, 2021.
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