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Campaigns and Promotions in B2C Commerce
In the Business Manager Online Marketing module, you can create campaigns and A/B tests that act as wrappers, containing experiences that include promotions, content slots, and sorting rules. Slot configurations and sorting rules, however, don't need to be assigned to campaigns or A/B tests to take effect. Slot configurations can be scheduled outside the context of an A/B test. A default sorting rule can be set for a category in a storefront catalog outside the context of a campaign or A/B test. This topic applies to B2C Commerce.
Use campaigns to define a schedule for multiple experiences and to define qualifiers, such as coupons, for multiple promotions or sorting rules. When an experience is assigned to a campaign, its schedule and qualifiers can only refine those of the containing campaign. A campaign is defined in the context of a site and isn’t shared among sites. A campaign can be enabled or disabled. A disabled campaign is inactive and not available to consumers. Enabled promotions contained within a disabled campaign are also inactive. You can extend campaigns with custom attributes to meet your specific business requirements.
A promotion contains a rule that defines the type of promotion, conditions, and discounts, and can be extended with custom attributes to support your business requirements. If you delete a product, category, or shipping method that is associated with a promotion, that promotion (and its rule) isn't deleted.
In B2C Commerce, there are three promotion classes, or ways to define a promotion discount, product, order, and shipping.
B2C Commerce processes promotions in a specific priority order at specific times during the order process. Available promotions analytics and reports include processing reports, conversion reports, and system logs.
You can also customize promotions using B2C Commerce development tools.
- Additional Resources for B2C Commerce Campaigns and Promotions
We've prepared some resources to help you optimize your experiences with campaigns and promotions in B2C Commerce. - Create Campaigns and Promotions in B2C Commerce
Creating a complete marketing and promotional campaign can seem like a daunting task, but doesn't have to be. Start by setting an overall goal and then break down the tasks involved. - Create a Campaign in B2C Commerce
A campaign acts as a wrapper for your promotions and qualifiers. When you create a campaign, you can define a schedule and qualifiers for an entire group of promotions or slot configurations. - Create a Promotion in B2C Commerce
All promotions (product, shipping, and order) are created the same way, but have different rule specifications. - Create a Product Promotion Rule in B2C Commerce
Product promotion rules apply to standard products, variation products, product bundles, and product options. - Controlling Promotions in B2C Commerce
In Salesforce B2C Commerce, you can control how promotions apply. - How Customers Qualify for Promotions for B2C Commerce
In B2C Commerce, there are three ways a customer can qualify for a promotion. - Promotions and Taxation for B2C Commerce Promotions
When creating promotions, consider the effects of tax calculations. This topic applies to B2C Commerce. - B2C Commerce Promotion Considerations
Keep certain considerations in mind as you implement promotions in your storefront application. This topic applies to B2C Commerce.
