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            B2C Commerce CDP Connector in B2C Commerce

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            B2C Commerce CDP Connector in B2C Commerce

            You can use the Commerce Connector to set up data ingestion from your B2C Commerce instance to Salesforce CDP. When you connect B2C Commerce to Salesforce CDP, you can segment cross-cloud data to create unified shopper profiles. In Business Manager, you can use the profiles to create customer groups to direct purposeful and intelligent commerce experiences to registered shoppers.

            Important
            Important This connector is no longer recommended. For the latest B2C Commerce connector options, see Data 360 Connectors for B2C Commerce.
            • Enable Commerce Einstein in B2C Commerce
              To use the Commerce CDP Connector, you enable Commerce Einstein in your B2C instance and schedule your catalog feed. This topic applies to B2C Commerce.
            • Configure the Commerce CDP Connector in B2C Commerce
              The Commerce CDP Connector connects your B2C Commerce instance to Salesforce CDP. After the connector is configured, you can create data streams through which you control the scope of B2C Commerce data ingestion to Salesforce CDP. Setting up the connector involves these high-level steps. This topic applies to B2C Commerce.
            • Create a Unified Profile in B2C Commerce
              When you create a CDP segment, you identify attributes that segment customers by common interests, spending habits, search tendencies, and the like. For example, create a segment of all customers who spent $50 or more in the past 30 days and belong to a loyalty program.
            • Create Customer Groups with CDP Connector Segments in B2C Commerce
              After daily, the unified profiles created by segment activation are moved from CDP to B2C Commerce. Use the Customer Group feature to create customer groups from unified profiles. This topic applies to B2C Commerce.
            • Create a B2C Commerce Data Bundle
              As a Data 360 admin, you can use the order bundle to create a data stream to flow data from a B2C Commerce instance. A data bundle creates and maps data streams. The order bundle is a type of data bundle. When you deploy the order bundle, custom attributes for your B2C Commerce Goods Product and Master Product entities are available in Data 360 to map to a data model object (DMO).
             
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