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Coupon Analytics and Reporting for B2C Commerce
Track the effectiveness of specific promotions and campaigns by the number of coupon redemptions. By analyzing this information, you can adjust your promotional strategies to increase repeat business and revenue.
Use these tools to analyze coupon code activity:
| Resource | Description |
|---|---|
| Business Manager Redemptions page | This page shows data for each coupon code redemption. To view the details, select .
|
| Storefront | There are two ways of reporting events. Depending on the
event, use the ReportingEvent-Start pipeline or the
isobject tag. |
| Order export | The XML text generated for an order export includes this information for coupon redemptions.
|
| Promotions Dashboard | The Most Used Coupons report lists the coupons that shoppers use most during the selected date range. Each listing includes the associated promotion ID and the number of uses. |
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