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Near Real-Time Customer Segmentation with Data 360
B2C Commerce storefronts can now leverage customer segments created in Data 360 on a near real-time basis, eliminating the need for batch activation. With up-to-date customer segments, your storefronts can provide timely, personalized, and targeted shopper experiences.
Note The topics in this section require the installation and use of the
commerce-b2c-datakit data kit. The data kit provides a complete solution for near
real-time segmentation: it uses the Web and Mobile Apps connector to ingest
engagement events data into Data 360, and it provides
pre-configured templates for identity resolution rule sets, segments, and data
graphs. The data kit also handles the data lake object (DLO) to data model object
(DMO) mappings required for this flow. If you use other connectors for data
ingestion (such as the Apache Iceberg connector), you must manually configure the
DLO to DMO mappings. For information about the standard mappings, see B2C Commerce Domain Data Mappings. In addition, you must configure
some additional mappings for identity resolution, as described in Additional Near Real-Time Segmentation Mappings (When Not Using the Data Kit).
- Additional Near Real-Time Segmentation Mappings (When Not Using the Data Kit)
The commerce-b2c-datakit data kit automatically configures the data model object (DMO) mappings required for near real-time segmentation. Internally, the data kit uses the Web and Mobile Apps connector to ingest engagement events. If you don't use the data kit for data ingestion (for example, if you use the Apache Iceberg connector), you must manually create these additional mappings for near real-time segmentation to work properly. - Create an Identity Resolution Rule Set for Near Real-Time Segmentation
After you install the data kit, you can create an identity resolution rule set. - Create a Segment for Near Real-Time Segmentation
After you install the data kit, and create an identity resolution ruleset, you create a segment. - Create a Data Graph for Near Real-Time Segmentation
After you install the data kit, create an identity resolution rule set, and create a segment, you create a data graph. - Create a Connected App for Near Real-Time Segmentation
After you install the data kit, create an identity resolution rule set, create a segment, and create a data graph, you create a connected app. - Configure Service Credentials for the Near Real-Time Connected App
After you install the data kit and create a connected app, you configure service credentials for the app in Business Manager. - Configure the Near Real-Time Segmentation Feature
After you install the data kit, create an identity resolution rule set, create a segment, and create a data graph, you can configure the near real-time segmentation feature for a specific B2C Commerce site. - Create a Customer Group for Near Real-Time Segmentation
After you configure the near real-time segmentation feature, create a customer group in B2C Commerce for each Data 360 segment you want to use.
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