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Data 360 for B2C Commerce
Data 360 and B2C Commerce can combine to harmonize your business data, gain actionable insights, increase personalization, and create customer segments.
- Data 360 for B2C Commerce Considerations
When you set up Data 360 for B2C Commerce, you must have certain permissions and requirements configured. - Set Up Data 360 for B2C Commerce
To set up Data 360 for B2C Commerce, you need Data 360 and CommerceIntelligenceB2CE licenses. - Data 360 Connectors for B2C Commerce
When you provision Data 360, it's connected to your Salesforce org and has access to data from B2B Commerce, D2C Commerce, and Salesforce Order Management. You can use connectors to bring data into Data 360 from other sources, such as order data from B2C Commerce or engagement data from websites and mobile apps. - Using Non-Production B2C Commerce Environments with Data 360
Starting with release 26.1, you can use non-production B2C Commerce environments with Data 360 features such as Engagement Events and Near Real-Time Segmentation. - Enable Data Governance Permissions for Data 360 for B2C Commerce Objects
To use Data 360 Data Governance features for Data 360 for B2C Commerce, you need to grant access to the impacted objects according to an access policy. - Ingesting B2C Commerce Data into Data 360
B2C Commerce provides several ways to bring your commerce data into Data 360 for harmonization, insights, and personalization. - Intelligence Analytics Dashboards Powered by Data 360
Intelligence Analytics dashboards display key store performance metrics to help you make data-driven decisions for business agility. Get a comprehensive view of the best performing categories and products within a store, and keep on top of inventory health across your locations and location groups. Explore the Shopper Intelligence dashboard to learn about customer first-time and repeat purchase behavior to drive and retain loyalty. - Near Real-Time Customer Segmentation with Data 360
B2C Commerce storefronts can now leverage customer segments created in Data 360 on a near real-time basis, eliminating the need for batch activation. With up-to-date customer segments, your storefronts can provide timely, personalized, and targeted shopper experiences. - B2C Commerce CDP Connector in B2C Commerce
You can use the Commerce Connector to set up data ingestion from your B2C Commerce instance to Salesforce CDP. When you connect B2C Commerce to Salesforce CDP, you can segment cross-cloud data to create unified shopper profiles. In Business Manager, you can use the profiles to create customer groups to direct purposeful and intelligent commerce experiences to registered shoppers.
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