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Meta Tag Rules for B2C Commerce
Page meta tags are used in HTML documents to provide structured data about a web page. Depending on your requirements and integrations, manage your content to provide meaningful data for those tags. B2C Commerce provides a rule-based solution that enables you to generate and manage the corresponding content for your storefront.
Using Business Manager, you can:
- Define meta tags for product and content detail and list pages. A list page uses a search model where the method is located.
- Define general rules for creating meta information. Though meta descriptions no longer impact website rankings, they serve as snippets for users, and can influence the click through rate and traffic when customers click the links.
You generate and manage meta tag content for product and content detail and list pages with rules (created using B2C Commerce Script API) that are managed in the Page Meta Tag Rules page.
- HomePage: manage rules for the site’s home page.
- Product Listing Page: manage rules for category or product listing pages (PLP) and product detail pages (PDP).
- Product Detail Page: manage rules for product detail pages (PDP).
- Content Listing Page: manage rules for content folder or content listing pages (CLP) and content detail pages (CDP).
- Content Detail Page: manage rules for content detail pages (CDP).
Rule Inheritance
Page meta tag rule lookup follows an inheritance scheme that minimizes rule configurations. Rules on your root category (folder) are visible within all child categories (folder) and assigned products (content). Rules inherit within the current locale context first, before the locale fallback, as defined in language settings.
The lookup rules apply as follows:
| Page type | Fallback |
|---|---|
| Product detail page (PDP) |
|
| Content detail page (CDP) |
|
| Product list page (PLP) |
|
| Content list page (CLP) |
|
Script API
In addition to creating your rules following the meta tag rule syntax, you can also use APIs to obtain page meta tags that generate based on rules.
Import and Export
Import and export your definitions via Creating Page Meta Tag Rules.
Best Practices
When creating meta tag rules, consider following these recommendations:
The $ character is a reserved character. To use a page meta tag rule with a SearchPhrase() that includes the $ character, precede it with the backslash escape character (\$). In storefront custom code, the entered phrase in the storefront search box can be inspected and prefixed with the backslash escape character (\) if the entered string begins with the $ character.
Page Title and Meta Titles
- Every URL is supposed to have a page title.
- Every URL is supposed to have a unique page title.
- Include the primary keywords of the page in the page title.
- Don’t exceed 70–71 characters in the page title.
- Optimize the page title for the user.
Meta Descriptions
- Optimize meta descriptions for the user with AIDA principle (Attention, Interest, Desire, Action).
- Don’t exceed 156 characters for the meta description.
