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Product Bundles
Use product bundles as a common marketing strategy to group multiple products into one orderable product for customer convenience, product completion, or visualization. This topic applies to B2C Commerce.
For example, a cosmetics merchant wants to bundle five separate skin care products into a comprehensive beauty regime; or a software provider wants to bundle separate software packages that together, provide a complete solution.
B2C Commerce product bundles:
- Are a separate product with its own SKU and price
- Are unaffected by the price of the individual products
- Contain specified products in specified numbers
Customers can purchase the individual products included in a bundle. Create a bundle within a bundle and include in the bundle a base product with variations.

