Configure a B2C Commerce Einstein Recommender for Product Recommendations
When you create a product recommender, you specify the type of recommendation and the strategy you want to use. You can also add rules to fine-tune the recommendation.
Required Editions
| Available in: B2C Commerce |
Before configuring a recommender for product recommendations, make sure that an administrator has configured catalog and order feeds for your site. These feeds provide Einstein Configurator with necessary information for configuring the recommenders. Also make sure that the administrator sets up an account for you to use the Einstein Configurator tool.
To configure a recommender:
- In a web browser, access Einstein Configurator.
- Log in to Einstein Configurator using the credentials provided to you by your administrator.
- From the Select Site... list, select your site.
- Click the Site Recommendations tab.
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Click New Recommender
The Create New Recommender dialog opens.
- In the Choose a Recommender Type section, select one of the recommender types.
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In the Recommender Name field, enter the name of the recommender.
Note Make the recommender name unique for the site. The name can contain letters, the hyphen (-) character, and the underscore (_) character. The length of the name must not exceed 100 characters.You can't change the recommender name after you save it. The recommender name appears in other locations, for example, the Content Slot recommender and in Einstein Dashboard reporting. Best practice is to include the name of the page where you plan to apply the recommender as part of the recommender name.
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Click OK.
The Create New Recommender dialog closes, and the Recommender Configuration page opens.Note The newly created recommender isn't saved at this point. It's saved later in this procedure when you click Save.
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(Optional) In the General tab:
- Select an upper limit on the number of recommendations in the Max # of Recommendations field.
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Enter a description for the recommender.
This description is visible within the Business Manager | Content Slot | Recommender selection.
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Enable (check) the Don't recommend products
purchased option and select a value from the dropdown
menu.
Use this option to define how many days (7, 30, 60, or 90) a recommender waits before recommending previously purchased products. The default setting is 30 days.
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Select up to two products that you want to pin to the recommender.
Pinned products always appear as top results for the recommender.
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Specify an entity type of either base product or Variation Group.
You use the Entity Type setting when the product catalog contains variation groups. Use the setting to service recommendations at the base product or variation group level.
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(Optional) Click the Strategies tab.
The Strategies tab shows a table where each row is a single strategy. The highest priority strategy appears in the top row, the second highest strategy, if any, appears in the second row, and so on. Reorder strategies using the up and down arrow icons in each strategy row.Note This tab isn't available for all recommenders.
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(Optional) To create another strategy, click Add
Strategy.
A strategy row appears at the bottom of the table. Then select a new strategy: choose a value in the Strategy Name field and click Save.
To delete a strategy, click its row in the table and then click the trashcan (delete) icon.
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(Optional) Click the Rules tab.
Recommender rules enable control over what products appear to shoppers.
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(Optional) Click Add Rule.
A new row appears in the rules table where you can create a rule by selecting values and clicking Save.
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To save the configuration, click Save in the upper
right-hand corner of the page.
Note If you click Cancel, or if you leave the configuration page entirely, your changes are discarded.
