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Sorting Rules for B2C Commerce
Use B2C Commerce sorting rules to control the order in which search results appear to help your customers quickly find the products they’re interested in.
There are several ways to use sorting rules on a site:
- Sorting for keyword searches: Applied to customer searches that use the keyword search box.
- Category sorting rules: Used to sort products in searches refined by a category. Category sorting rules are only available for navigation categories. Categories assigned to more than one site can have a different default sorting rule for the navigation catalog of each site.
- Storefront sorting options: Selected by customers to sort search results already returned by a category or keyword search. Any storefront sorting options that you configure appear in the Sort By dropdown list at the top of search results. All storefront sorting options are available site-wide.
- Dynamic attributes: Create dynamic attributes that combine different attributes with a specific weighting. You can also specify the default value for stale or undefined data.
- Keyword groups: Used to define extra sorting rules based on customer search terms.
Use sorting rules alone, in a campaign, or in an A/B test. Set a default sorting rule for a category in a storefront catalog, outside the context of a campaign or A/B test. Use sorting rules in a campaign to make sure that product search results appear in the order you specify as part of the campaign. Configure an A/B test segment that defines sorting rules that only apply to a segment of visitors.
Before you begin, it's important to understand how sorting rules work.
- How Sorting Rules Work
B2C Commerce Sorting rules enable you to control the presentation of search results to the customer. Use sorting rules to bring products to the attention of customers by having them appear at the top of search results. Use any attribute to sort search results or a weighted blend of multiple attributes. To blend multiple attributes, create dynamic attributes. - Use Explicit Sorting
Consider creating a custom sort for a specific page or section of a page. - Create Sorting Rules
Implement personalized sorting rules within your B2C Commerce storefront. - Boost and Bury Rules for B2C Commerce
Boost and bury rules influence product ranking in search keyword and category results while preserving standard relevance and sorting logic. Learn more about how boost and bury rules work and then prepare your site to create boost and bury rules. - Product Appearance on Product List and Search Pages
Use the Visual Merchandising workspace to show shoppers the most relevant products, promote specific items, and drive sales for seasonal merchandise. The workspace is the central location to manage products across product pages and search results. You can also customize the information and images shown on product cards, and select a locale to customize search results for shoppers. - Storefront Sorting Options
A storefront sorting option allows customers to sort search results already returned by a category or keyword search. Any storefront sorting options you configure in B2C Commerce appear in the Sort By dropdown list at the top of search results. All storefront sorting options are available site-wide. - Predictive Sort
Use B2C Commerce Predictive Sort to deliver tailored and relevant search results to shoppers via the predictive intelligence powered by B2C Commerce Einstein.
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