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            URL Rules for SEO

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            1. Salesforce Help
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            3. B2C Commerce for Merchandisers and Administrators

            URL Rules for SEO

            You can increase site traffic by optimizing your site URLs for external search engines, such as Google or Yahoo. If you’re creating a site, URL Rules are automatically enabled and can be configured if you have permissions to the URL Rules module. Salesforce recommends configuring and testing URL Rules on a Sandbox before exporting them to Staging and replicating them to Production. This topic applies to B2C Commerce.

            Note
            Note You can use the deprecated SEO support by disabling the URL rules, though Salesforce recommends that you use the URL Rules module. The URL Rules module and the (deprecated) SEO Support module can't be enabled at the same time.

            The maximum length of a storefront URL is 1800 characters. URLs that exceed this length are shortened, but are still valid and unique. In particular, product and content URLs still contain the product or content ID.

            The maximum length of a URI plus query parameters request is 2002 characters. If the request exceeds this limit, the page returns a 404 error.

            Several settings apply across all URL types. These include localization, capitalization, and space encoding in URLs.

            Optimize your site URLs in the following ways:

            • URLs shouldn't contain a page type indicator or a proprietary extension “sc.html”
            • URLs should be short and meaningful
            • URLs shouldn't contain demandware

            Configuration in Business Manager

            When you have enabled SEO URLs, you can configure them by selecting Merchant Tools | Site | SEO & Discoverability | URL Rules for:

            You must also resolve conflicts and configure general settings, and you can review the archive.

            Permissions

            The URL Rules module has a modular permission that must be set for the module to be visible in Business Manager. See Configuring Storefront URL Preferences.

            Import and Export

            URL rules are imported and exported as part of the Site import/export module Site URLs item. If you want to export the rules from the SEO Support module, these are still exported from the Site import/export module site preferences item.

            The URL file must be exported as part of the existing Site URLs unit.

            Replication

            You can replicate the URL rules using the following replication tasks:

            Configuration Replication Task
            Category URLs Site > Category URLs
            Folder URLs Site > Folder URLs
            Pipeline URLs Site > Pipeline URLs
            URL rules Site > Site URL Rules (or part of existing URL replication group)
             
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