Ingest Engagement Events from B2C Commerce into Data Cloud

You can now ingest storefront engagement events, such as product impressions, wishlist activity, and page views, into Data Cloud using the Web and Mobile App connector. The connector works with B2C Commerce storefronts built on SFRA, Sitegenesis, or PWA. You choose which type of engagement data to send to Data Cloud.

How: This feature is enabled by default, but some setup is required. Install the Engagement Events data kit. Then in Data Cloud, configure a data stream and the connector. Lastly, in Business Manager, configure the feature.