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Agentforce Merchandising for B2B Stores
Use Merchandising Agent to reduce store creation time to value and grow revenue through data-driven shopper insights. Communicate with Einstein using natural language with fewer clicks and more precision.
Which Salesforce Commerce Product Do I Have?
Watch the video to see how Agentforce Merchant Agent helps you analyze your store performance data and develop strategies that maximize product performance.
If you can’t watch the video in full screen, open the video on a new tab: Agentforce Merchandising for B2B Stores.
Enablement Overview
To launch Agentforce Merchandising for B2B Stores, first review Considerations for Agentforce Merchandising for B2B Stores for information about important limitations and support. Next, Enable Agentforce Merchandising for B2B Stores to tap into the required generative AI capabilities and features. Then, Add Agentforce Merchandising for B2B Stores Topics topics to enable the actions the agents use to help you with your store. Lastly, test, provide access, and activate the agent in Launch Agentforce Merchandising for B2B Stores.
Use Cases
Admins and merchandisers can use Merchandising Agent in their every day tasks in a variety of ways. Here are some examples.
Sally, a merchandiser for CRG Brands, wants to create a promotion for the company’s web store. She decides to use Agentforce to help her quickly draft a promotion as part of a Halloween campaign. She asks the agent to:
“Create a promotion for the Testa Rossa coffee machine, where the discount is 25% on all orders valid until October 31, 2024.”
The Merchandising Agent uses that utterance and the actions from the Commerce Promotions topic to create a template for the promotion. Together, Sally and the agent fine-tune the promotion using natural language. Sally reviews the promotion, and pleased with the results, she activates it.
Sally wants to understand some of the KPIs for the web store in a more meaningful way. She turns again to her trusty agent and says:
“Show me the insights for the average order value for this web store.”
The Merchandising Agent uses that utterance and the actions from the Insights Business Objectives topic to retrieve the requested data. Sally receives the KPI and Insight Summary and, based on that information, decides the best coarse of action to move her organizational goals forward.
- Considerations for Agentforce Merchandising for B2B Stores
Keep these considerations in mind when using Agentforce Merchandising for B2B Stores. - Enable Agentforce Merchandising for B2B Stores
Use the power of a Merchandising Agent to help you be more productive, eliminate the need to navigate to screens, fill in values, and take action. Activate Einstein generative AI features and other required features and tasks to power up your productivity. - Add Agentforce Merchandising for B2B Stores Topics
Add topics to define what you want Merchandising Agent to do. The promotions topic helps you craft promotions that meet your business needs. The business insights topic retrieves helpful insights into your store. - Launch Agentforce Merchandising for B2B Stores
Before launching an agent, test it to ensure good performance. After Merchandising Agent is live, depending on the topics you selected, the agent can help you create promotions or get insights about how to improve KPIs.
