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Create a Buyer Group or Store Price Book for B2B Commerce Stores
To display prices to your customers, create a buyer group or store price book. You can assign a price book to buyer groups, stores, or both, but you must have at least one. When you assign a price book to a store, any customer who can access the store is eligible for prices within that price book. When you assign a price book to a buyer group, the accounts associated with that buyer group are eligible for prices within that price book.

