Salesforce B2B Commerce

Quickly create a customer-friendly B2B store. Take advantage of the store templates to create and customize your store with Experience Builder. Use standard Lightning functionality to set up checkout and payment and configure store settings. Define customer experiences, including search, carts, and checkouts. Import commerce data for accounts, products, price books, and entitlements using a CSV file.

Which Salesforce Commerce Product Do I Have?

• Commerce Basics
  Learn about B2B terms and concepts, personas, and licenses.
• Get Started with Salesforce Commerce
  Prepare your Salesforce org for Commerce and create a draft store. Explore resources and learn more about Commerce features and functionality.
• Import and Export Commerce Data
  Import data, including products, product variations, and images, by uploading a CSV file. Perform other tasks while the import runs asynchronously. You can import up to 10,000 products with nine images each per session, though import times may increase with more images. We recommend using the CSV file import process, but for large imports, use Data Loader. You can also export data for up to 300,000 products to a CSV file.
• Access to a B2B Store
  Specify which profiles and permission sets can access a store. Create buyer accounts and assign them to buyer groups, or set up self-registration so that customers can create an account and log in on their own. You can also enable guest browsing to allow unauthenticated users to browse the store.
• Products and Pricing
  After you create your B2B store, you can set up your products and pricing.
• Checkout Solutions for a B2B Commerce Store
  Add checkout functionality, including payment, tax, and shipping services, to your B2B store. If you have a D2C store, you can choose either managed checkout or custom checkout. If you have a B2B store, you can only use custom checkout. Managed checkout integrates Salesforce merchant services and automatic updates for your store’s checkout UI. With customized checkout, you use third-party providers and can customize your store’s checkout UI.
• Search and Merchandising
  Get the most out of your B2B Commerce store by helping shoppers find what they’re looking for.
• Search Engine Optimization (SEO) for B2B Commerce
  Search engine optimization (SEO) helps customers discover and explore your store through search engines. Use a combination of creative and technical SEO strategies to enhance your store's search engine rankings and visibility.
• Commerce Einstein
  Commerce Einstein uses AI to automate tasks and personalize customer shopping experiences.
• Agentforce for B2B Commerce
  Use the power of generative AI to drive a better shopping experience and a more personalized communication with customers and to help merchants achieve greater shopper conversion in your B2B stores. Agentforce for Guided Shopping - B2B helps your customers discover new products, view past orders, reorder, and check on order status in your B2B stores. Agentforce Merchandising for B2B Stores streamlines merchandising tasks and improves business outcomes through insights.
• Data 360 for B2B Commerce
  By combining the power of Data 360 with B2B Commerce, you can gain key business insights and unlock valuable analytics, personalization, and automation capabilities to provide connected, personalized experiences to your customers.
• Marketing Cloud for B2B Commerce
  Use Marketing Cloud and Data 360 with B2B Commerce to manage customer messaging and marketing consents in the Commerce app. Customize automated notifications, such as order confirmations and abandoned cart emails, from the Messaging workspace. You can also create customer consent messages to capture emails and grow your marketing campaigns.
• Revenue Cloud for B2B Commerce
  Create products with personalized offerings that cater to your B2B customers. Present complex product offerings, and validate product selections instantly. Handle complex pricing strategies, and provide advanced configuration, pricing, quoting, and subscription management tools.
• Store Management
  Manage stores more efficiently using workspaces. Expand the reach of your store by enhancing language and currency support. Create and manage promotions to increase buyer incentive. Migrate store configurations, create custom reports, and manage existing integrations. Set up the emails that shoppers and buyers receive when they place an order, and what they see when your site isn’t available. Review the steps required to use Omnichannel Inventory with B2B stores.
• Commerce Promotions
  Enhance your B2B store by adding customized promotions. Create segments, discounts, qualifiers, and coupons for the right customers to receive the right deals. Highlight promotions for eligible customers on store pages and during checkout to boost engagement and sales.
• Sell Globally
  Enable languages, translations, and currencies to expand the reach of your B2B Commerce store to countries around the world.
• Website Design for B2B Stores
  Use the Website Design workspace to add basic design elements to your store without leaving the Commerce app. For example, add your logo and set fonts, colors, and button styles. For more advanced design changes, such as configuring store components, pages, or navigation, you can move out of the Commerce app to Experience Builder.
• Publication and Activation
  When you’ve previewed your pages and are ready to start selling, it’s time to make your B2B Commerce store available to your customers. First, configure a custom domain and CDN. Assign the store a custom URL. Then publish the store and activate it.
• Use Cases and Examples for B2B Stores
  Learn how Salesforce Commerce can help you achieve your business goals. See step-by-step examples and videos that walk you through using Commerce App features to get the most value from your store.