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            Set Up a Pricing Strategy in a B2B Store

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            Set Up a Pricing Strategy in a B2B Store

            In a B2B store, a buyer can be a member of multiple buyer groups, or multiple price books can be associated with a buyer group or store. So it’s possible that an individual buyer can have multiple price books assigned to them. When multiple prices are available to a buyer, you can set a pricing strategy to determine which price is shown.

            Required Editions

            1. In the navigation sidebar, select a store from the Store dropdown.
            2. Select Settings | Store.
            3. In the Pricing section, edit Pricing Strategy and select the strategy.
              • Best Price—Shows the lowest possible price available in all the assigned price books.
              • Priority Price—Shows prices in the order that you prioritize the price books within a buyer group.
            4. In the navigation sidebar, select Merchandising | Pricing, and then select the price book.
            5. From the Related tab, navigate to the Buyer Groups section.
            6. For the Buyer Group that you want to prioritize the price book, click the action dropdown and select Edit.
            7. If you selected Priority Price as your pricing strategy, enter a priority and save your changes. If you selected Best Price as your pricing strategy, skip this step.
              The priority determines how the store applies the price. The lower the number, the higher the priority.
            8. Repeat for each price book in your buyer group until they’re all prioritized.
            Example
            Example
            • Best price—In a B2B store, Jamie is assigned to two different buyer groups. The store price book lists a product for $10. One of Jamie’s buyer groups lists the item for $9, and the other buyer group lists it for $7. Jamie is technically assigned to all three prices, but because the store uses a best price strategy, the item costs Jamie $7.
            • Priority price—Mark is assigned to a buyer group with two assigned price books, Fall Collection and Platinum Buyer. The store admin has changed the pricing strategy to priority pricing and changed the priority order. The admin decides that the Platinum Buyer price book takes first priority. If an item is listed as $15 in the Platinum Buyer price book and $14 in the Fall Collection price book, Mark sees the item as $15.

            See Also

             
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