Manage Products for B2B Stores

Make products easy to find in your B2B store with informative product fields and descriptions. Enrich product pages with high-quality images and attachments to enhance the visual appeal and user experience.

Which Salesforce Commerce Product Do I Have?

• Add a Product to a B2B Commerce Store from the Workspace
  Add a product to up to five categories. The product can include variations such as color and size. You can also add digital products, which can be excluded from shipping calculations.
• Add Shipping Weight Options to a B2B Store
  If you set up shipping rates based on weight, you can add fields to the product page to enter weight for individual products.
• Configure Your B2B Commerce Org to Support Digital Products
  Add digital products to your store, such as downloadable cookbooks, e-books, music files, or software. To do this, you must configure the page layout for the Product object to include the Shipping Charge Not Applicable field.
• Assign a Tax Policy to a Product
  After you select the default tax policy for your B2B store, the tax policy and tax treatment for your products are updated. To override the default tax policy for individual products, assign a new tax policy to each of the products. You can manually assign tax policies to products only if your store is using Stripe or an extension provider.
• Create Featured Product Collections for Your B2B Store
  Upsell or cross-sell your products by associating a product with up to 10 featured products. Create multiple user-defined collections, such as Complementary Products, Best Sellers, New Arrivals, and more. Showcase these static product recommendations on your B2B store's home page, product listing pages, or product detail pages.
• Show Product Collection from Any Category on the Home Page
  Show products from any category in a collection on your D2C store's the home page. For example, show all the new arrival products from a category by adding them to a Carousel component on the home page.
• Considerations for Einstein Product Descriptions and Fields
  To enhance product fields and descriptions with Einstein Generative AI, consider supported functionality, usage, limitations and allowances, limits, and other issues.
• Enhance Product Descriptions with Einstein
  Generate product descriptions using Einstein Generative AI. Einstein uses your instructions to generate revised product descriptions for the selected product in your B2B or D2C store. Product descriptions support instructions in English only. You can generate descriptions in all languages in your B2B store. Then review the generated description and accept or reject the changes. You need the Einstein Generative AI license to use Einstein Generative AI. Any user can generate product descriptions with Einstein, but only the Salesforce admin can accept or reject recommendations. Contact your account executive for more information.
• Enhance Product Fields with Einstein
  Generate product text fields for multiple products in one process using Einstein Generative AI. Einstein uses your instructions and any linked reference fields to generate revised product text for the selected products. Product fields support instructions in English only. You can generate product text fields in languages in your B2B store. Then review the generated text and accept or reject the changes. You need the Einstein Generative AI license to use Einstein Generative AI. Contact your account executive for more information.
• Guidelines for Adding Product Images to a B2B Commerce Store
  Enhance the visual appeal and user experience in your store with product images. Showcase alternate views, list images, banners, and tiles to help customers better understand and engage with your products.
• Guidelines for Adding Product Videos to a B2B Commerce Store
  Integrate videos into the product gallery to enhance your store and provide a richer shopping experience.
• Product Image Optimization
  B2B Commerce store components that include product images automatically scale the images for optimal performance and remain sharp across different devices.
• Add Media to Products and Categories
  To provide more information about your products and categories, add images, videos, and attachments. You can associate media to parent and variation products. You can also associate a banner image to your B2B store’s product category pages.
• Add Products to Categories in a B2B Store
  To make a product available in a B2B Commerce store, add it to a category. The maximum number of products in a category is 1.8 million. You can add products from either the Category workspace or the Product workspace.
• Choose Product Categories to Use in Breadcrumbs
  The order of breadcrumbs is determined by a combination of a category and product and the date and time that their association was established. The first category that a product is associated with is the product’s primary category and becomes the basis of the breadcrumb order. You can customize the default order of breadcrumbs by explicitly identifying categories as primary. When you identify a category as primary, your store uses it to construct the category path that populates the breadcrumbs on the Product Detail page. You can associate a product with multiple categories, but it can have only one primary category.
• Purchase Quantity Rules for a B2B Store
  Use rules to control the amount of a product that a customer can buy.
• Product Variations and Attributes
  Use variations to extend the range of products that you offer in your B2B store. For example, add size and color options to a tee shirt. Configure variations to be searchable in your stores and available in multiple languages.
• Product Variation Search Results
  Choose how you want to display product search results on your B2B store’s Product List page. Options include showing all the variations of the parent product separately, showing only the parent product, or showing only the best match.
• Entitlement Policies for B2B Stores
  Entitlement policies make it easy to manage buyer groups and products. You can use entitlement policies to decide which products a buyer group can see, and whether the buyers can see the product prices. When you create a store, the system automatically creates a default buyer group and a default entitlement policy. You can create additional buyer groups and entitlement policies as needed.
• Qualification Rules in Your B2B Commerce Store
  Using qualification rules in your B2B Commerce store simplifies the process of defining which products are available to which buyer groups, reducing implementation costs and significantly simplifying product configuration.