Search for B2B stores supports all languages provided by Salesforce. For D2C
stores, search results are returned in the language of the store. For B2B stores, search results
are returned in the language assigned to the buyer’s user account. If a buyer is configured to
use a language that isn’t enabled for the store, search results, including facet and filter
values, are returned in the store's default language.
Search for B2B stores supports the same languages as the Salesforce platform. However, search behavior
varies based on the default language set for your B2B or D2C store, the translations you define for
products and categories, and the language that the customer selects for browsing. To get the
best search results, make sure Translation Workbench and Data Translation are enabled, and that translations are defined for all products and
languages. If you don’t define translations for all products in all languages enabled for the
store, including the default language, the search returns products only when the customer
searches for terms that match values in the product record detail. Search results also vary
based on whether or not semantic search is enabled.
For example, consider a B2B store where the default language is Spanish. The product
name on the product record page is the Spanish word for shirt, "camisa”.
A customer browsing the store selects Spanish as the language for the store. If they enter
"camisa" in the search box, the product appears in the search results even if no specific
Spanish translation is defined for "camisa."
Similarly, if a customer selects Korean as the language for the store but no specific Korean
translation is defined for the product, entering the Spanish word "camisa" in the search
returns the product in the search results.
However, if the customer selects French as the language for the store and the French
translation is defined for the product, entering the Spanish word "camisa" in the search
doesn’t return any results. The customer must enter the words specified in the French
translation to yield results.
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