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SKU Search
SKU search helps customers quickly find products by searching for SKUs. In B2B stores, you can enable partial SKU search, which allows buyers to find products even when they enter incomplete or unformatted SKUs in a search query. Partial SKU search isn’t available in D2C stores.
SKU Search Without Partial SKU Search Enabled
By default, SKU search requires that a customer enter a full SKU to successfully find a product. This behavior is the only option for D2C stores and is how B2B stores handle SKU search when the partial SKU feature is disabled.
- Searches that begin with “sku:” or “SKU:” and include one or more SKUs, return exact matches only. The SKU(s) entered in the query must exactly match the SKU(s) in the catalog. If the inputs are separated by white space, multiple SKU searches are supported
- If the search doesn’t begin with "sku:" or "SKU:", results could include data from fields other than Product Code and Product SKU.
- Searches that don’t begin with “sku:” or "SKU:", can include up to 300 SKUs instead of the usual 32 terms.
- Searches must include hyphens and dashes in the SKUs in order to get accurate results.
SKU Search With Partial SKU Search Enabled
If you enable the partial SKU feature in a B2B store, buyers can search for only partial SKUs to successfully find a product. This option isn’t available in D2C stores.
- Searches don’t have to begin with “SKU” or “sku” in order to return SKU results. For example, if a customer searches for "12345", the system returns"SKU-12345".
- Searches don't have to include hyphens, underscores, periods, forward slashes, or backward slashes to return SKU results. For example, if the SKU is SKU-1234567, a search for "1234567" returns the correct SKU.
- Partial search isn't available if the search includes multiple SKUs. For example, if a customer searches for "12345, 67890", the system doesn't perform a partial match for each SKU.
- Partial SKU search applies only if the search includes at least three characters, and fewer than 12 characters.
- Enable Partial SKU Search in Your B2B Store
Reduce "no results found" errors by enabling buyers to locate products using incomplete or unformatted SKUs. For example, buyers can search for a product with SKU "SKU:123-57-ABC" by entering "ABC", "57-AB", "1235", or "123-5". The search query matches the terms buyers enter to parts of the SKU, ignoring hyphens, underscores, spaces, periods, or slashes.

