Search Engine Optimization (SEO) for B2B Commerce

Search engine optimization (SEO) helps customers discover and explore your store through search engines. Use a combination of creative and technical SEO strategies to enhance your store's search engine rankings and visibility.

Which Salesforce Commerce Product Do I Have?

• SEO-Friendly URLs for B2B Commerce
  Use canonical URLs and configure URL slugs to ensure your store’s URLs optimally serve users and search engines.
• Page Meta Tags for B2B Commerce
  Meta tags in HTML documents provide structured data used by search engines for ranking and to show content in search results. You can configure page meta tags, such as titles, descriptions, and headings, in your store. For product and category pages, the Title Tag and Meta Description product and category fields determine the title and description meta tags.
• Manage the Store Sitemap
  Sitemaps for B2B stores improve SEO by giving search engines structured information for more efficient indexing. Like other Experience Builder sites, B2B stores automatically refresh their sitemaps weekly. You can also generate a manual sitemap refresh every 24 hours.
• Store Snapshots for SEO
  To improve SEO performance, B2B stores provide web crawlers with SEO optimized HTML using the Content Snapshot service.