SEO Guidelines for Commerce Page Meta Tags

Titles

Search engines extract a page’s title from the title meta tag. Use relevant titles for your store to ensure search engines rank your pages for the keywords you want. On Category and Product pages, you can use the Title Tag field to generate title meta tags.

Descriptions

The description meta tag is a short page description that can appear in search engine results. Provide an accurate description of the content of your page between 150-165 characters. On Category and Product pages, you can use the Meta Description field to generate description meta tags.

Headings (H1-6 Tags)

Headings provide page structure to improve the user experience and help search engines understand the content. In B2B stores, certain pages populate heading tags with relevant information. You can add additional header tags to store pages as component customizations.

• On the product detail page (PDP), the Product Name field populates H1, the top level heading.
• On category pages, the Category Name field populates H1. The phrase “[# of results] of [total] Results” populates H2.
• In store search results, the phrase “[# of results] of [total] items” populates H3.