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            Configure Meta Tags to Commerce Store Pages for SEO

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            Configure Meta Tags to Commerce Store Pages for SEO

            To improve your products’ search engine visibility, add meta tags that describe the product. You can add product titles and descriptions individually or generate meta tags for multiple products at once using Einstein generative AI.

            Required Editions

            View supported editions.

            Which Salesforce Commerce Product Do I Have?

            Note
            Note Structured data isn’t supported in B2B Commerce Aura stores.
            1. Generate title tag and meta description fields for multiple products at once using Einstein generative AI. For instructions, see Enhance Product Fields with Einstein.
              1. From the Draft Product Text with Einstein page, select the Title Tag or Meta Description field.
              2. Enter an instruction like “Write a short title to display in the Search Engine for these products” or “Write a short description to display in the Search Engine for these products.”
            2. To view and manage a product’s or category’s page meta tags, open the product or category record and go to the SEO tab.
              SEO tab on a product record.
            3. To manually add, edit, or delete page meta tags, use the Page Meta Tags table.
            4. To add additional page meta tags to your store, use Experience Builder.
              1. In Experience Builder, open the page that you want to edit.
              2. Click the Page Properties icon Setup.
                Page Properties panel in Experience Builder with the SEO section highlighted.
              3. Enter a title. On Product pages, use the Product Name field or a custom field. On Category pages, use the Name field or a custom field. Use expressions to populate the head tag with values from the record. For example, show a record’s object, title, and meta description with {!Record._Object}:{!Record._Title}:{!Record._Description}, or a field with {!Record.Field}.

                For {!Record._Title} and {!Record._Description}, the ObjectMetadataTag records is looked up first. If they don’t exist, the object’s Name and Description fields, which could be either Product2 or ProductCategory, are then looked up.

              4. Enter a description.
              5. To use other meta tags, click Edit Head Tags, enter a meta tag, and save your changes. For example, the Robots meta tag <meta name="robots" content="noindex"> tells crawlers not to index a page so it won’t show up in search results.
                Robots meta tag being added to a page in Experience Builder from the Edit Head Tags prompt.
              6. Save your changes.

            See Also

             
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