Use Cases and Examples for B2B Stores

Learn how Salesforce Commerce can help you achieve your business goals. See step-by-step examples and videos that walk you through using Commerce App features to get the most value from your store.

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• Use Case: Use Analytics, Insights, Goals, and Actions to Improve Site Conversion Rate
  Intelligence analytics dashboards and calculated insights help you study how products, categories, search, and promotions affect your B2B or D2C Commerce site's conversion rate. Based on your review, you can complete recommended actions to help improve the site's conversion rate. You can also set goals to measure the performance of your completed actions and their impact on the site's conversion rate over time.
• Example: Customize a Store Based on a Shopper's Locale
  Acme Retail is a global fashion retailer that sells to customers in the United States and Europe. Acme can manage an online store in three languages (English, French, and German) by using markets and assigning locales to them. It can also offer different products, prices, promotions, entitlements, and ship-to countries for each market.
• Use Case: Promote Product Discovery with Predictive Search
  Keep customers in your B2B store by improving product search accuracy. Boost conversion rates and decrease bounce rates by helping customers find relevant products quickly and easily.
• Use Case: Offer Tiered Discounts to Boost Sales and Clear Inventory
  Encourage customers to increase their average order value in your D2C store by offering tiered discounts.Use this strategy to help improve overall sales and clear out excess inventory, especially for seasonal products.
• Use Case: Create Promotions for Buyers Who Make Large Purchases
  Use Data 360 to create customer segments based on buying frequency or spending amounts. Offer these customer segments personalized promotions that target their buying behaviors. For example, a B2B store offers a bulk discount to customers who consistently purchase large quantities of a particular product. You can use these personalized promotions in B2B stores.
• Use Case: Showcase Product Variations
  In B2B stores, products often come in various colors, sizes, or styles. With variation products, shoppers can easily explore options without having to go to multiple pages. Show swatches on the Product Listing page for quick previews, and use dropdowns or pills on the Product Detail page for easy selection.
• Use Case: Drive Customer Engagement with Emails Triggered by Shopper Actions
  Increase shopper engagement by targeting your B2B customers with timely, personalized emails. Personalized emails with relevant content are more likely to get a customer’s attention and have higher open rates. Use the provided templates to send welcome emails, order confirmations, and abandoned cart reminders with content tailored to your customers. Personalized messaging can increase your marketing return on investment.
• Example: Limit Product Visibility in a B2B Store Based on Qualification Rules
  Alpine Coffee sells to retailers across the United States. Two of the distributors for Alpine Coffee are Alpine Distributor and Go Coffee Distributor. This example uses disqualification rules to specify that buyers for Alpine Coffee see products and product categories that are specific to Alpine Coffee, and buyers for Go Coffee see products and product categories that are specific to Go Coffee.